Supply Quality Analyst, Adtech Full-time Navi Mumbai, Maharashtra

About PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making Leveraging proprietary datasets and methodology PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracyxe2x80x94delivering unparalleled results to the clients we serve The company is now a part of Internet Brands a KKR portfolio company and owner of WebMD Health Corp DescriptionThe Data Analytics function is at the very heart of what makes PulsePoint an innovative fast-paced and market changing company Our path forward is through data and this team is in the driver seat for the journey The Big Picture As a Data Analyst Supply Analytics you will play a crucial role in enhancing PulsePoints DSP business by developing and continuously innovating on insightful reporting and data-driven recommendations for our supply-side operations Your contributions will deepen the understanding of our DSPs supply footprint and uncover actionable insights that drive improvements in supply quality ultimately elevating advertising outcomes for our clients In this role you should not only have strong analytical skills but also excellent communication capabilities and a solutions-oriented mindset The ideal candidate must be able to balance day-to-day responsibilities and long-term strategic projects within a fast-paced environment They should be a self-starter and comfortable recommending solutions in an ambiguous environment with guidance Specifically here are some things well want you to get done Cultivate a comprehensive understanding of PulsePoint DSPs programmatic ad ecosystem including supply partners and publisher relationships as a foundation from which you will operate On a daily basis leverage different supply quality-related data sets and vendors to monitor for and action against fraudulent made-for-advertising MFA or low-quality supply at the DSP platform level Other important KPIs to monitor include brand safety transparency viewability etc Leverage similar resources to monitor for and action against fraudulent made-for-advertising MFA or low-quality supply at the advertising campaign level Share learnings and collaborate with client-facing Campaign Management Account Management Platform Solutions and partner-facing SSP and Publisher Management teams to ensure that fraudulent made-for-advertising MFA or low-quality supply is being addressed at the upstream source Responsible for ad-hoc Platform Solution team and client requests Stay up to date with the latest industry trends regulations and best practices regarding programmatic advertising fraud prevention and supply quality Required Qualifications 3 years of experience in programmatic advertising with a strong understanding of the sell-side ecosystemStrong experience with Excel and BI tools Tableau Looker Proven experience working with industry verification vendors e g DoubleVerify IAS MOAT Hands-on knowledge of DSPs with exposure to SSPs such as Magnite Index Exchange or A9Strong understanding of supply quality metrics viewability brand safety invalid traffic etc and how they impact campaign performanceAnalytical mindset with proficiency in reporting tools and the ability to turn data insights into actionable recommendationsFamiliarity with RTB environments ad exchanges and fraud mitigation strategiesWilling and able to overlap 2-3 hours with U S hours end your day at 11am 12pm EST which is 9 30pm 10 30pm IST Preferred Qualifications Able to organize large data sets to answer critical questions extrapolate trends and tell a storyFamiliarity with the health or Pharma verticalSelection Process CodeSignal SQL test 35 mins Initial Phone Screen 30 mins Hiring Manager Interview 30 mins Interview with Sr Director Technical Client Success 30 mins Watch this video to learn more about our culture and get a sense of what its like to work at PulsePoint