[Apply in 3 Minutes] Creative Strategist

4 weeks ago

Delhi India The Cocktail Story Full time

Job Description

Company Description

At The Cocktail Story, we are a 360 Marketing Agency specializing in Alco-Bev brands, seamlessly connecting the Hospitality Industry, Alco-Bev Brands, and Consumers. Our integrated Digital and Experiential Teams create engaging campaigns that reflect brand values and spark conversations. With a pan-India presence, we conceptualize and execute experiential events for leading brands and collaborate with celebrity influencers to create impactful content. At our core, we elevate bartenders as industry influencers, providing a platform to showcase their skills. Join us in celebrating mixology, camaraderie, and the vibrant world of cocktails and hospitality. Cheers to innovation and memorable experiences

Job Overview:

We are looking for a creative and strategic Event Marketing Manager to lead and execute experiential marketing campaigns, brand activations, and consumer events within the alcoholic beverages industry. The ideal candidate will have a strong understanding of the alco-bev landscape, client servicing, and the ability to transform brand strategy into memorable consumer experiences.

Key Responsibilities:

1. Event Strategy

- Plan and execute high-impact brand events, bar takeovers, product launches, and experiential campaigns.
- Align event strategies with brand positioning, target audience, and regional compliance (excise norms).
- Develop innovative event concepts to increase brand recall and engagement.

2. Creative & Strategic Thinking

- Collaborate with brand and creative teams to ideate bold, culturally relevant activation ideas.
- Turn marketing briefs into clear, engaging event strategies with measurable outcomes.

Stay up to date with trends in nightlife, experiential marketing, and competitor activity.

3. Presentation & Communication

- Create high-quality PPT presentations for internal approvals, client pitches, and post-event reporting.
- Clearly communicate event strategies, budgets, and execution plans.
- Present concepts and outcomes to brand stakeholders or external clients with confidence.

Key Skills & Competencies:

- Creative & Strategic Thinking Ability to connect brand goals with cultural insights and on-ground activation.
- PPT & Visual Storytelling Proficiency in creating sharp, visual, and persuasive presentations.
- Client Servicing & Communication Strong interpersonal skills and stakeholder management.
- Event Management Hands-on experience in planning and executing consumer events and on-trade activations.

Job location- Green Park, New Delhi

Shift Timing- 10:30am- 7:00pm

Working Days- 5.5 days (2nd & 4th Saturday Off)

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