Creative Strategist

3 weeks ago


Bengaluru India LWYD Interactive Full time

Job Description Job Title:Creative Strategist Company:LWYD Interactive Location:Bangalore Job Type:Full Time Role: As aCreative Strategist, you will be the driving force behind innovative and data-driven marketing campaigns. You'll blend creativity with analytical thinking to develop compelling content strategies, brand narratives, and campaign ideas that resonate with target audiences. Responsibilities: - Strategy Development:Conceptualize and execute creative strategies that align with brand objectives and marketing goals. - Content Ideation:Develop compelling storytelling approaches for digital campaigns, social media, video, and other formats. - Market Research & Insights:Analyze audience behavior, trends, and competitor strategies to inform creative decisions. - Creative Briefing:Translate insights into clear, actionable briefs for designers, copywriters, and production teams. - Collaboration:Work closely with cross-functional teams, including marketing, design, and production, to bring ideas to life. - Performance Analysis:Monitor campaign effectiveness, leveraging data to refine and optimize creative strategies. - Brand Development:Ensure consistency in brand voice and visual identity across all platforms. Qualifications & Skills: - Proven experience as a Creative Strategist, Content Strategist, or similar role in an agency or brand environment. - Strong understanding of digital marketing, social media trends, and audience engagement strategies. - Ability to balance creativity with business objectives, translating insights into actionable strategies. - Excellent storytelling and communication skills. - Proficiency in marketing analytics tools and data interpretation. - Experience working with designers, videographers, and content creators. - Ability to multitask, meet deadlines, and adapt to a fast-paced environment. Preferred Skills: - Experience in Alcobev and FMCG. - Background in psychology, marketing, or communications is advantageous. Why work with us - Work with a dynamic, innovative team passionate about storytelling and creativity. - Opportunity to work on diverse, high-impact projects. - A collaborative and growth-driven work environment. How to Apply:Send your resume, portfolio, and a brief cover letter explaining why you'd be a great fit to[Confidential Information]


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