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Gmn Global Hub India |senior Executive-programmatic Chennai, Chennai
4 weeks ago
DescriptionPosition at GroupM NexusSenior Executive - Programmatic GroupM Nexus Global Team India Gurgaon Bangalore Mumbai Chennai Hyderabad Pune Coimbatore Kolkata GroupM is the world s largest media investment company and is a part of WPP In fact we are responsible for one in every three ads you see globally We are currently looking for a Senior Executive Programmatic to join us As part of the largest media agency in India you ll have the opportunity to leverage the scale that comes with the job to develop products that suit the entire programmatic spectrum This team is responsible for delivering international solutions with some global influence You will enjoy working in a collaborative team environment and will hold a can do attitude with the passion to learn and grow At GroupM our people are our strength which is why fostering a culture of diversity and inclusion is important to us Reporting of the roleThis role reports to the Manager - Programmatic3 best things about the job You will be the owner of transforming the agency s digital media buying from manual insertion order to data and technology-driven buying generating higher ROI for clients and higher revenue margin It s Programmatic The world is moving in that direction You will be charged with driving that for the largest media agency in India working across all the publishers vendors and start-ups creating disruption to traditional way of doing business Working with cross-functional teams to drive efficiency and automation at scale In this role your goals will be In 3 months Gain an in-depth understanding of the programmatic landscape Be trained on the various platforms and tools Contribute to the day-to-day operations Take ownership of simple campaign set ups campaign monitoring and basic optimization In 6 months Participate in business proposals leading the programmatic element and supporting in group pitches Ensure that we offer a coordinated and integrated operation with the wider business Isolate new business prospects and help grow revenue for existing client In 12 months Be responsible and confidently manage campaigns of all KPIs from start to completion Be a trusted advisor to the global team and support their activity Test learn share and seek different optimization tactics and knowledge share with the wider trading team What your day job looks like at GroupM Develop strong relationships with counterparts in GroupM regional teams Europe U S Asia Lead the training and growth of your local programmatic team Enforce DV360 and TrueView best practices with a focus on platform expertise consistency and quality of work delivery Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output Serve as point of escalation for your team and take ownership of resolving challenges Provide career development and coaching for your team Line manages 2-5 direct reports with as many as 10 indirect reports Provide timely and actionable feedback to the team to aid in their development improvement and progress Provide awareness and recognition for jobs well done Provide support to in capacity planning resource management for the team Present strong and effective communication across all levels What you ll bring Working experience in Agency Trading Desks or Programmatic Tech Partners Actual Campaign execution experience with most of the local programmatic players as well as measurement providers Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits Existing relationships with publishers programmatic product partners as well as data providers in the local market Knowledge of different programmatic trading models and their implications to both advertiser s inventory quality and publisher monetization strategies Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person Minimum qualifications 2 year s professional experience with digital media preferably within a media agency trading desk Experience in Google Marketing Platform DV360 CM GA360 Experience in top AdTech MarTech platforms Experience in Client Decks Programmatic Strategy New Pitches etc Hands on experience and knowledge on programmatic platforms Clear thought process strategy to build on existing businesses Competent in all Microsoft office software More about GroupM GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services powered by data and technology Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class providing them the opportunity to accelerate their progress and development We are not limited by teams or geographies our scale and diverse range of clients lets us be more adventurous with our business and talent We give our talent the space support and tools to innovate and grow Discover more about GroupM at Follow GroupMAPAC on Twitter Follow GroupM on LinkedIn - More about GroupM Nexus Global Team GroupM Nexus Global Team is the industry s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM s agencies and clients With the most platform accreditations in the industry combined with proprietary technology media and solutions culture of continuous innovation and scaled partnerships GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world s leading advertisers Discover more about GroupM Nexus Global Team at https www groupm com groupmnexus About India 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack The growth of digital is set to soar high because of changing consumer habits With approximately 500 million smartphone users low-priced data plans 45 to 50 million e-commerce shoppers approximately 60 OTT offerings and a young population India is a mobile-first internet market It is also one of the top 10 ad spend markets in the world and is set to climb the ranks Global big tech corporations have made considerable investments in top e-commerce retail ventures and Indian start-ups blurring the lines between social media e-commerce and mobile payments resulting in disruption on an unimaginable scale At GroupM India there s never a dull moment between juggling client requests managing vendor partners and having fun with your team We believe in tackling challenges head-on and getting things done GroupM is an equal opportunity employer We view everyone as an individual and we understand that inclusion is more than just diversity - it s about belonging We celebrate the fact that everyone is unique and that s what makes us so good at what we do We pride ourselves on being a company that embraces difference and truly represents the global clients we work with
