Business Analyst

5 days ago

Hyderabad Telangana, India Novartis Full time

Summary We are seeking a talented and driven Analyst to join our team at Novartis As an Analyst you will be responsible for analyzing data providing insights and optimizing our digital marketing strategies to drive business growth You will work closely with marketing teams data scientists and digital specialists to measure digital performance identify trends and enhance experiences This is an exciting opportunity to leverage your analytical skills and contribute to the digital transformation of a leading global healthcare company Responsibilities Conduct in-depth analysis of digital data to uncover key insights trends and opportunities across various digital channels including websites mobile apps and social media platforms Collaborate with cross-functional teams to define digital performance metrics KPIs and success criteria and ensure proper tracking and data collection Utilize web analytics tools e g Google Analytics Adobe Analytics to measure track and report on digital performance metrics and identify areas for improvement Develop and maintain dashboards and reports that provide actionable insights and visualizations to stakeholders Conduct competitive analysis and benchmarking to identify best practices and emerging trends in digital marketing Collaborate with data scientists and digital specialists to implement data-driven marketing strategies and optimize digital touchpoints Stay up to date with industry trends digital analytics methodologies and emerging technologies to drive innovation and enhance our digital capabilities Assist in the development and maintenance of digital analytics frameworks processes and tools to ensure data accuracy automation and scalability Qualifications Bachelor s degree in Computer Science Marketing Statistics or a related field Master s degree is a plus 2-4 years of experience in digital analytics or a relevant analytical role Strong knowledge of digital analytics platforms e g Google Analytics Adobe Analytics and familiarity with digital marketing concepts Proficiency in using SQL Python or R for data manipulation and analysis Experience with data visualization tools e g Power BI Strong analytical mindset with the ability to translate data into actionable insights and recommendations Excellent communication and presentation skills with the ability to effectively communicate complex concepts to non-technical stakeholders Strong attention to detail and ability to prioritize tasks manage multiple projects and meet deadlines Experience in the pharmaceutical or healthcare industry is a plus Fluency in English is required additional language skills are a plus If this Digital Analyst position at Novartis aligns with your skills and interests we encourage you to apply and be part of our digital transformation journey Skills Desired Advertising Campaigns Alteryx Analytical Thinking Brand Awareness Business Networking Curiosity Digital Marketing Email Marketing Marketing Communications Marketing Plans Marketing Strategy Media Campaigns Process Documentation Strategic Marketing

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