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Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership It is India s leading telecom service provider The Company provides pan India Voice and Data services across 2G 3G and 4G platform With the large spectrum portfolio to support the growing demand for data and voice the company is committed to deliver delightful customer experiences and contribute towards creating a truly Digital India by enabling millions of citizens to connect and build a better tomorrow The Company is developing infrastructure to introduce newer and smarter technologies making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence The Company is listed on National Stock Exchange NSE and Bombay Stock Exchange BSE in India We re proud to be an equal opportunity employer At VIL we know that diversity makes us stronger We are committed to a collaborative inclusive environment that encourages authenticity and fosters a sense of belonging We strive for everyone to feel valued connected and empowered to reach their potential and contribute their best VIL s goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion Boldness Trust Speed and Digital Consequently our recruiting efforts are directed towards attracting and retaining best and brightest talents Our endeavour is to be First Choice for prospective employees VIL ensures equal employment opportunity without discrimination or harassment based on race colour religion creed age sex sex stereotype gender gender identity or expression sexual orientation national origin citizenship disability marital and civil partnership union status pregnancy veteran or military service status genetic information or any other characteristic protected by law VIL is an equal opportunity employer committed to diversifying its workforce Role Social Media Lead - Enterprise Job Level Designation M2 AGM Function Department Enterprise Marketing Location Mumbai Job Purpose 1 Strategy Planning Develop and execute a robust social media strategy for the enterprise business Manage the annual quarterly social content calendar aligned to campaigns launches events and business priorities Ensure consistent brand voice and messaging across all digital channels 2 Content Engagement Drive organic and paid campaigns across LinkedIn Meta Twitter X YouTube and other relevant platforms Collaborate with brand product and other teams to develop engaging B2B-focused content Monitor engagement and ensure timely response to queries and conversations for ORM management Social listening across platforms Social media collaboration for marquee events and other customer engagement events across clusters 3 Analytics Reporting Track and report on social KPIs reach engagement leads conversions share of voices leads through social campaigns Own social media listening competitor benchmarking and campaign effectiveness analysis Provide insights to optimize performance across organic and paid initiatives 4 Paid Social Media Management Manage and optimize paid social campaigns to achieve lead generation and brand awareness objectives Manage Influencer campaigns to drive engagement and lead generation Collaborate with media agencies partners for performance tracking and ROI measurement 5 App Digital Analytics Oversee analytics for digital assets including but not limited to enterprise section in Vi app tracking downloads engagement retention and funnel performance Work with product and analytics teams to improve user experience through insights 6 Governance Best Practices Ensure compliance with brand legal and regulatory guidelines on social media content Drive adoption of best practices in social media management and digital analytics Core Competencies Knowledge Experience 8-10 years of experience in Social Media Marketing B2B preferred Expertise in social media management analytics paid social and app analytics Prior experience in executing influencer campaigns in B2B Lead Gen competency from both organic and paid campaigns Must have technical professional qualifications MBA in Marketing Certifications in digital and social media marketing Industry IT-ITES ecommerce telecom Knowledge of MarTech stack integration with social and analytics Knowledge of reporting and tracking social analytics including social listening Exposure to tools like sprinklr Hubspot GA Adobe analytics and paid features of Linkedln etc Vodafone Idea Limited formerly Idea Cellular Limited An Aditya Birla Group Vodafone partnership