Technology Product Marketing – Digital

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world. This Position reports to: Lead Technology Product Manager At ABB, we engineer digital solutions that help industries transform into leaner, cleaner, and smarter operations. With ABB Genix™ and our expanding portfolio in Digitalization and Industrial AI, we combine Industrial IoT, Artificial Intelligence, and ABB’s deep domain expertise to help customers predict change, optimize operations, and achieve sustainable growth. As a Digital Product Marketing Manager – Digitalization & Industrial AI, you will shape and amplify ABB’s global digital portfolio. By driving positioning, messaging, and go-to-market strategies for industrial AI and digital platforms, you will ensure ABB’s innovations resonate with customers, partners, and industries worldwide. The work model for the role is: Onsite This role is contributing to the ABB Process Automation Digital Division in Bangalore. Job Title: Digital Product Marketing Manager – Digitalization & Industrial AI Location: Bangalore, India Reports to: Head of Technology Product Management – PA Digital Key Responsibilities: - Drive product marketing strategy & positioning for ABB’s digital and AI solutions. - Craft compelling value propositions and persona-based messaging for diverse buyer groups. - Build industry-specific content & buyer journeys (case studies, whitepapers, campaigns) showcasing AI use cases like predictive maintenance and emissions reduction. - Enable sales teams with battle cards, pitch decks, and targeted account-based marketing campaigns. - Leverage market intelligence & customer insights to refine messaging, pricing, and strategy. - Track and optimize marketing performance through KPIs, content effectiveness, and ROI. Required Experience & Skills: - Education: B.E./B.Tech in Computer science/Electrical/Electronics/Instrumentation or related field + MBA preferred - 10+ years’ experience in product marketing, product management, or GTM in digital/AI solutions. - Strong knowledge of Industrial AI, IIoT, and digital platforms. - Experience with asset-intensive industries (Energy, Utilities, Chemicals, Mining, Manufacturing, Transportation). - Excellent communication and storytelling skills. - Global stakeholder management and international exposure. More about us :- ABB provides a comprehensive range of integrated automation, electrical and digital systems and services for customers in the process, hybrid and maritime industries. These offerings, coupled with deep domain knowledge in each end market, help to optimize productivity, energy efficiency, sustainability and safety of industrial processes and operations We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory "It has come to our attention that the name of ABB is being used for asking candidates to make payments for job opportunities (interviews, offers). Please be advised that ABB makes no such requests. All our open positions are made available on our career portal for all fitting the criteria to apply. ABB does not charge any fee whatsoever for recruitment process. Please do not make payments to any individuals /entities in connection to recruitment with ABB, even if is claimed that the money is refundable. ABB is not liable for such transactions. "For current open positions you can visit our career website https://global.abb/group/en/careers and apply. Please refer to detailed recruitment fraud caution notice using the link https://global.abb/group/en/careers/how-to-apply/fraud-warning" We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. Fraud Warning: Any genuine offer from ABB will always be preceded by a formal application and interview process. We never ask for money from job applicants. For current open positions you can visit our career website https://global.abb/group/en/careers and apply. Please refer to detailed recruitment fraud caution notice using the link https://global.abb/group/en/careers/how-to-apply/fraud-warning.