Senior Manager Product Strategy Loyalty Programs

You want more out of a career A place to share your ideas freely - even if they re daring or different Where the true you can learn grow and thrive At Verizon we power and empower how people live work and play by connecting them to what brings them joy We do what we love - driving innovation creativity and impact in the world Our V Team is a community of people who anticipate lead and believe that listening is where learning begins In crisis and in celebration we come together - lifting our communities and building trust in how we show up everywhere always Want in Join the VTeamLife What you ll be doing The Senior Manager of Product Strategy Loyalty Programs will be developing implementing and optimizing comprehensive loyalty programs designed to drive engagement deliver recognition and appreciation and earn customer retention In this role you will work as a strategic thinker with a deep understanding of customer behavior data analytics and marketing technology Additionally you will collaborate cross-functionally to ensure loyalty initiatives align with overall business objectives and deliver measurable results Program Development and Management Designing launching and managing innovative loyalty programs from concept to execution including but not limited to tiered structures exclusive offers and personalized rewards Continuously evaluating and refining existing loyalty programs based on performance data market trends and customer feedback Developing and maintaining detailed loyalty program roadmaps outlining key initiatives timelines and resource requirements Cross-functional Partnerships and Collaboration Partnering closely with Marketing Product Sales and Customer Service teams to integrate loyalty initiatives across all customer touchpoints Collaborating with the Data Analytics and Consumer Insights teams to ensure we have current and actionable insights for loyalty programs Working with Technology teams to identify and implement necessary platforms and tools for loyalty program management Communication and Reporting Clearly communicating loyalty program objectives performance and insights to stakeholders across the organization Preparing regular reports on loyalty program effectiveness highlighting key successes challenges and recommendations Market Analysis Research Continuously monitoring the market for emerging trends analyzing competitor strategies and offerings and deeply understanding the evolving needs and behaviors of customers Proficiency in designing and executing various research methods including surveys interviews focus groups and data analysis to gather actionable insights Ability to spot unmet customer needs or underserved market segments that can be addressed with new products or services and to identify potential areas for growth Strategy and Analytics Developing a robust loyalty strategy aligned with business goals focusing on customer segmentation engagement and retention Utilizing customer data and analytics to identify loyalty trends customer segments and opportunities for program optimization Conducting A B testing and other experimentation to identify best practices and drive continuous improvement in loyalty program performance Forecasting and tracking key loyalty metrics including customer retention rate repeat purchase rate customer lifetime value CLTV and program ROI What we re looking for You ll need to have Bachelor s degree or four or more years of work experience Six or more years of relevant experience required demonstrated through one or a combination of work and or military experience or specialized training Experience in loyalty marketing product marketing CRM CMI Digital engagement and or customer retention roles Even better if you have one or more of the following Master s or Bachelor s degree in Marketing Business Analytics and or a related field Excellent strategic thinking and problem-solving abilities Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies Experience with A B testing and or experimentation methodologies Experience with digital platforms and or CRM systems Proven track record of successfully developing and managing programs that have driven measurable business results Strong project management and organizational skills with the ability to manage multiple priorities simultaneously Excellent communication interpersonal and presentation skills Ability to collaborate effectively with cross-functional teams Ability to thrive in a fast-paced dynamic environment and manage multiple priorities effectively Customer-centric mindset with an understanding of customer journeys and behaviors Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies Experience with loyalty platforms CRM systems and marketing automation tools Knowledge of customer segmentation and personalization techniques Familiarity with marketing automation platforms If Verizon and this role sound like a fit for you we encourage you to apply even if you don t meet every even better qualification listed above Where you ll be working In this hybrid role you ll have a defined work location that includes working from home and a minimum of three days per week in the office which will be set by your manager Employees are responsible for maintaining compliance with hybrid work policies Scheduled Weekly Hours 40 Equal Employment Opportunity Verizon is an equal opportunity employer We evaluate qualified applicants without regard to veteran status disability or other legally protected characteristics Benefits and Compensation Our benefits are designed to help you move forward in your career and in areas of your life outside of Verizon From health and wellness benefit options including medical dental vision short and long term disability basic life insurance supplemental life insurance AD D insurance identity theft protection pet insurance and group home auto insurance We also offer a matched 401 k savings plan stock incentive programs up to 8 company paid holidays per year and up to 6 personal days per year parental leave adoption assistance and tuition assistance plus other incentives we ve got you covered with our award-winning total rewards package Depending on the role employees have the opportunity to receive compensation in the form of premium pay such as overtime shift differential holiday pay allowances etc Newly hired employees receive up to 15 days of vacation per year which grows with additional service For part-timers your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances The salary will vary depending on your location and confirmed job-related skills and experience This is an incentive based position with the potential to earn more For part-time roles your compensation will be adjusted to reflect your hours The annual salary range for the location s listed on this job requisition based on a full-time schedule is 136 500 00 - 238 000 00 The annual salary range for the New York location s listed on this job requisition based on a full-time schedule is 136 500 00 - 238 000 00 Save Saved Open sharing options Share Related Jobs Save Saved Basking Ridge New Jersey 1 other location Product Save Saved Basking Ridge New Jersey 1 other location Product Save Saved Basking Ridge New Jersey 1 other location Product Connect with the best and brightest to help innovate and operate some of the world s largest platforms and networks Stay in touch Even if you re not a V Teamer yet we d love to keep you in the loop We can t help it-connection is kind of our thing So be sure to sign up to become part of our network