[Only 24h Left] Performance and Lead Gen Specialist

Job Description

Performance Marketing & Lead Generation Specialist

Experience Required: Minimum 2+ years

Compensation: Competitive (based on experience)

Location: Ahmedabad, India (On-site)

Industry: Healthcare, Pharma, MedTech, Cosmetics (Mayflower Group)

Employment Type: Full-time

About Mayflower

Mayflower Group is expanding its digital footprint across multiple verticalshealthcare, pharma, medtech, and cosmetics. We are looking for a Performance Marketing & Lead Generation Specialist who can craft and execute ROI-driven paid media strategies to generate high-quality leads and drive business growth for multiple brands under our umbrella.

This role is ideal for someone who thrives in a fast-paced, multi-brand environment and knows how to blend analytics, creativity, and strategy to deliver measurable results.

Key Responsibilities

Performance Marketing & Paid Media Management

- Plan, launch, and optimize paid campaigns on Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and e-commerce platforms.
- Drive lead generation campaigns focused on high-intent audiences across different verticals (healthcare services, pharma products, medtech devices, cosmetic solutions).
- Implement full-funnel strategies, including retargeting and remarketing, to maximize conversions.

Lead Quality & Conversion Optimization

- Build and optimize landing pages and lead funnels for maximum conversions.
- Conduct A/B tests for ad creatives, copy, and CTAs to improve click-through and conversion rates.
- Ensure lead quality tracking and nurturing through CRM integrations and feedback loops.
- Set up Whatsapp, Meta and other marketing lead nurturing automations in association with the CRM tools to ensure the captured leads are converted.

Analytics, Insights & Reporting

- Monitor key metrics (CPL, CPA, ROAS, CTR) and adjust campaigns for performance improvement.
- Create weekly and monthly reports with actionable insights for the leadership team.
- Use tools like Google Analytics, Ads Manager, Tag Manager, and Data Studio for performance analysis.

Budget Management

- Manage and optimize campaign budgets to achieve maximum ROI across channels and brands.
- Forecast lead volumes and recommend budget allocations for different business units.

Collaboration & Creative Direction

- Work closely with the design and content teams to produce high-performing ad creatives and copies.
- Collaborate with brand managers for campaign alignment with business goals.

Required Skills & Experience

Experience: Minimum 2 years in performance marketing & lead generation, preferably in multi-brand or agency environments.

Expertise in Platforms: Google Ads, Facebook/Instagram Ads, LinkedIn Ads, n8n, Zoho CRM, GPT, hey gen, etc. (additional platforms a plus)

Strong Knowledge: Conversion rate optimization, funnel building, remarketing, A/B testing.

Analytical Tools: Google Analytics, Tag Manager, Data Studio, CRM systems, Pixel

Budget Handling: Proven ability to manage significant ad spends effectively.

Creative Sense: Ability to suggest and guide ad creatives for better engagement and conversions.

What We Offer

- Competitive salary and growth opportunities within Mayflower Group
- Exposure to multi-brand marketing strategies across healthcare, pharma, medtech, and cosmetic sectors
- A fast-paced, innovation-driven work culture
- On-site role in Ahmedabad with opportunities for collaboration and learning
- Compensation Range: 4-9 LPA. (depending on experience and profile)

How to Apply

Send your resume + portfolio/case studies of successful campaigns to [Confidential Information]

with the subject line: Job Application Performance Marketing & Lead Generation Specialist