Marketing Manager

This role is for one of the Weekday's clients Min Experience: 4 years Location: Pune JobType: full-time We are seeking a results-driven Marketing Manager to lead strategic marketing initiatives, brand development, digital campaigns, and revenue-focused lead generation. The ideal candidate will have a strong background in B2B marketing and a proven track record of driving business growth through integrated marketing strategies across digital, social, and offline channels. Requirements Key Responsibilities 1. Strategic Marketing & Planning - Develop and execute annual and quarterly marketing plans aligned with business objectives and revenue targets. - Translate strategic goals into actionable marketing initiatives across multiple platforms. - Collaborate closely with Sales and Business Development teams to ensure cohesive go-to-market execution. 2. Brand Management - Build and strengthen a consistent brand identity across all marketing and communication channels. - Maintain brand voice, tone, and messaging aligned with company values and audience expectations. - Lead brand awareness initiatives and partnerships to reinforce market positioning in the industrial and technology domains. 3. Digital & Social Media Management - Oversee digital channels with a strong focus on B2B lead generation. - Design and execute targeted outreach campaigns for key decision-makers (CXOs, EHS Heads, Supply Chain Directors, Procurement Leaders). - Manage paid advertising campaigns (LinkedIn Ads, Google Ads, Meta Ads) to attract and convert high-quality leads. - Track performance metrics, conversion rates, and ROI; prepare monthly reports for leadership review. 4. Lead Generation & Revenue Growth - Create and manage LinkedIn-based lead generation funnels targeting high-value B2B clients. - Collaborate with the sales team to convert MQLs (Marketing Qualified Leads) into SQLs (Sales Qualified Leads) and revenue opportunities. - Maintain dashboards to monitor lead flow, campaign efficiency, and revenue contribution. - Drive measurable business outcomes through nurturing, remarketing, and relationship-building campaigns. 5. Events, Expos & Exhibitions - Plan and execute company participation in major trade shows, industry expos, and conferences. - Manage event logistics, booth design, promotional material, and pre-/post-event engagement. - Represent the organization at select events to foster relationships with key stakeholders. 6. Team Leadership & Performance Management - Lead and mentor marketing teams including digital, content, and design specialists. - Set clear KPIs, ensure timely execution of marketing plans, and foster a culture of accountability and innovation. - Encourage creativity, collaboration, and continuous improvement within the team. 7. Content & Collateral Development - Supervise the creation of marketing collateral such as brochures, presentations, digital assets, and video content. - Ensure all content clearly communicates the organization’s value proposition to both technical and managerial audiences. - Maintain a balance between technical accuracy and marketing clarity. 8. Market Research & Competitive Intelligence - Continuously monitor industry trends, competitor strategies, and emerging market opportunities. - Use insights to refine marketing strategies, identify new geographies, and expand target segments. - Provide data-backed recommendations for marketing and lead acquisition improvements. Qualifications & Experience - Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field. - 5–7 years of experience in B2B marketing, preferably in industrial technology, SaaS, or engineering sectors. - Proven success in LinkedIn-based lead generation and revenue-driven marketing campaigns. - Proficiency with tools such as LinkedIn Sales Navigator, HubSpot, Zoho CRM, Google Analytics, etc. - Experience managing cross-functional teams and marketing budgets. - Strong leadership, communication, and analytical skills. Key Competencies - Strategic and analytical mindset with a focus on measurable outcomes. - Deep understanding of the B2B buyer journey and executive-level engagement. - Excellent project management and multitasking abilities. - Ability to convert insights into actionable marketing improvements. - Confident and persuasive communicator with a growth-oriented approach. Skills B2B Marketing | GTM Strategy | Brand Management | Digital Marketing | LinkedIn Advertising | Google Ads | Lead Generation (MQL to SQL) | Event & Expo Management | Social Media Campaigns | Content Strategy | Team Leadership | ATL & BTL Marketing