Influencer Marketing Associate

3 weeks ago

Bengaluru, Karnataka, India GIVA Full time
Job Description

Job Description: Influencer Marketing Associate

Experience 0- 2 Years

Overview: We are seeking a creative and driven Influencer Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a deep understanding of digital marketing strategies, particularly in influencer marketing, and possess excellent communication and analytical skills. This role requires a blend of creativity and strategic thinking to identify, engage, and manage relationships with influencers who can effectively promote our brand and products.

Responsibilities:

- Develop and execute influencer marketing strategies to amplify brand awareness and drive customer engagement.
- Identify and build relationships with influencers who align with our brand values and target audience.
- Negotiate and manage contracts and agreements with influencers, ensuring mutual benefit and compliance with brand guidelines.
- Collaborate cross-functionally with marketing, social media, and content teams to integrate influencer campaigns with broader marketing initiatives.
- Monitor and analyze campaign performance metrics and provide regular reports to stakeholders.
- Stay updated on industry trends and best practices in influencer marketing to continuously optimize strategies.

Requirements:

- Bachelors degree in Marketing, Communications, Business, or related field.
- Proven experience working in influencer marketing or digital marketing roles.
- Strong understanding of social media platforms, metrics, and tracking tools.
- Exceptional communication and negotiation skills.
- Ability to multitask and manage multiple projects simultaneously.
- Creative thinker with strong analytical abilities.
- Experience with influencer marketing platforms and tools is a plus.

Attributes:

- Strategic mindset with a passion for influencer marketing.
- Self-starter with the ability to work independently and as part of a team.
- Detail-oriented with a focus on delivering high-quality results.
- Adaptability to fast-paced environments and changing priorities.
- Enthusiastic about staying ahead of digital marketing trends.

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