Vice President, Digital Marketing

3 weeks ago

Bengaluru, Karnataka, India Zensciences Full time
Vice President, Digital Marketing (B2B Social & Brand Media)

Role Title: Vice President, Digital Marketing (B2B Social & Brand Media)

Business Unit: Zensciences Digital

Reporting To: Founding Partners

About Zensciences Digital(ZED)

Zensciences Digital is the dedicated digital marketing arm of Zensciences, built to drive measurable growth and customer engagement for forward-thinking B2B brands. With a unified approach that spans performance marketing, social media, SEO, ABM, CRM, content, and analytics, Zen Digital helps global enterprises navigate complexity and scale effectively across the digital landscape. Backed by a multidisciplinary team and deep martech expertise, the unit delivers full-funnel marketing solutions powered by creativity, data, and technology — with client success at its core.

Role Purpose

The role is a leadership role in which the candidate is responsible for building, scaling, and delivering on the vision of a high-growth digital marketing business within Zensciences. The role demands a founder's mindset, strong business acumen, and the ability to lead cross-functional teams to achieve growth and profitability.

Key Responsibilities

1. Business Ownership & Revenue Growth

- Full P&L ownership of Zensciences Digital
- Deliver revenue with profitability benchmarks
- Develop pricing models and monetization strategies across service lines

2. Strategy & Innovation

- Define and execute the 2–3 year strategic roadmap
- Innovate service offerings: productized solutions, tech-enabled services, AI interventions
- Benchmark against global agency standards to maintain competitive edge

3. Client Growth & Success

- Anchor CXO relationships with marquee clients
- Drive upsells and cross-sell opportunities across accounts
- Ensure high CSAT, retention, and advocacy metrics

4. Team Leadership & Capability Building

- Lead a growing team of 30–60 across content, media, SEO, CRM, analytics
- Define org design, hire key talent, and run a strong performance management cadence
- Foster a culture of creativity, accountability, and experimentation

5. Operational Excellence

- Establish delivery SLAs, governance routines (MBRs/QBRs), and quality benchmarks
- Partner with operations and HR to scale infrastructure, processes, and training

6. Thought Leadership & Market Positioning

- Represent Zen Digital externally through events, publications, and speaking engagements
- Drive internal evangelism for digital transformation across Zensciences' verticals

Ideal Candidate Profile

- 15–20 years of experience in digital marketing or B2B consulting
- Proven P&L or business unit leadership experience having managed a business of minimum INR100 Cr and a team of 100 digital experts
- Deep understanding of Social Media, SEO,ABM, and content-led funnels
- Track record of team building, scaling operations, and client growth
- Strong executive presence and CXO relationships

Location: Bangalore

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