Social Media Strategist

3 days ago

Kottayam KL IN TOMS College of Engineering Full time

Social Media Strategist - Job Requirements Institution Toms College Position Type Full-Time 1 Educational Qualifications Bachelor s degree in Marketing Mass Communication Digital Media Journalism or related field Certification in Social Media Marketing Digital Strategy or Content Marketing preferred 2 Skills Competencies Strong understanding of major social platforms Facebook Instagram YouTube LinkedIn X Twitter and emerging channels Ability to develop content strategies aligned with academic calendars admissions cycles and campus events Experience in content creation copywriting basic graphic design video editing and storytelling Knowledge of social media analytics tools Meta Business Suite Google Analytics Hootsuite Buffer etc Creative mindset with strong attention to detail Ability to manage deadlines and handle multiple campaigns simultaneously Understanding of SEO online branding and audience engagement strategies Strong communication and interpersonal skills to work with faculty students and departments 3 Experience Requirements 1-3 years of experience managing social media accounts preferably for educational institutions or youth-focused brands Proven ability to grow social media presence and audience engagement Portfolio of previous work posts campaigns reels videos 4 Key Responsibilities Develop and execute a comprehensive social media strategy for Toms College Create curate and publish engaging daily content posts reels stories videos Manage all official college social media channels Coordinate with departments to highlight academic programs events student achievements and campus activities Plan paid advertising campaigns for admissions and outreach Monitor trends in education marketing and social media algorithms Track performance metrics and generate monthly reports Maintain the college s online reputation and handle inquiries professionally 5 Personal Attributes Highly creative and adaptable Proactive organized and self-driven Passion for education youth engagement and brand building Ability to represent the college s values and maintain a positive online presence 6 Additional Requirements Availability to cover weekend or after-hours events if required Familiarity with photography and videography equipment preferred Understanding of campus culture and student communication style Job Type Full-time Pay 10 000 00 - 25 000 00 per month Work Location In person

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