Social Media Strategist

4 days ago

Kottayam, Kerala, India TOMS College of Engineering Full time

Social Media Strategist – Job Requirements

Institution: Toms College

Position Type: Full-Time

1. Educational Qualifications

  • Bachelor's degree in Marketing, Mass Communication, Digital Media, Journalism, or related field.
  • Certification in Social Media Marketing, Digital Strategy, or Content Marketing (preferred).

2. Skills & Competencies

  • Strong understanding of major social platforms: Facebook, Instagram, YouTube, LinkedIn, X (Twitter), and emerging channels.
  • Ability to develop content strategies aligned with academic calendars, admissions cycles, and campus events.
  • Experience in content creation: copywriting, basic graphic design, video editing, and storytelling.
  • Knowledge of social media analytics tools (Meta Business Suite, Google Analytics, Hootsuite, Buffer, etc.).
  • Creative mindset with strong attention to detail.
  • Ability to manage deadlines and handle multiple campaigns simultaneously.
  • Understanding of SEO, online branding, and audience engagement strategies.
  • Strong communication and interpersonal skills to work with faculty, students, and departments.

3. Experience Requirements

  • 1–3 years of experience managing social media accounts (preferably for educational institutions or youth-focused brands).
  • Proven ability to grow social media presence and audience engagement.
  • Portfolio of previous work (posts, campaigns, reels, videos).

4. Key Responsibilities

  • Develop and execute a comprehensive social media strategy for Toms College.
  • Create, curate, and publish engaging daily content (posts, reels, stories, videos).
  • Manage all official college social media channels.
  • Coordinate with departments to highlight academic programs, events, student achievements, and campus activities.
  • Plan paid advertising campaigns for admissions and outreach.
  • Monitor trends in education marketing and social media algorithms.
  • Track performance metrics and generate monthly reports.
  • Maintain the college's online reputation and handle inquiries professionally.

5. Personal Attributes

  • Highly creative and adaptable.
  • Proactive, organized, and self-driven.
  • Passion for education, youth engagement, and brand building.
  • Ability to represent the college's values and maintain a positive online presence.

6. Additional Requirements

  • Availability to cover weekend or after-hours events if required.
  • Familiarity with photography and videography equipment (preferred).
  • Understanding of campus culture and student communication style.

Job Type: Full-time

Pay: ₹10, ₹25,000.00 per month

Work Location: In person

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