Creative Copywriter

4 days ago


Bengaluru, Karnataka, India Allo Health Full time
Job Description

About Allo Health

Allo Health is a pioneering platform dedicated to tackling sexual health concerns with a holistic approach. Backed by $6.23M in funding, we&aposre transforming how people access reliable sexual health information. Our mission is to empower users with accurate knowledge for self-discovery and confidence in their sexual well-being, cutting through misinformation to establish ourselves as the trusted authority in sexual healthcare.

Role Overview

We&aposre seeking a Creative Copywriter to join our brand marketing team who can craft compelling scripts that transform complex sexual health topics into simple, engaging stories. You&aposll be responsible for developing creative concepts and production-ready scripts for video content across platforms like Instagram Reels, YouTube videos, and video ads for both performance marketing and brand awareness campaigns. This role requires exceptional storytelling abilities and the skill to communicate sensitive topics in an approachable, relatable way.

Responsibilities

- Develop creative concepts and write engaging scripts for short-form and long-form video content
- Transform complex sexual health information into accessible, compelling narratives
- Create production-ready scripts for Instagram Reels, YouTube videos, and ad campaigns
- Collaborate with medical experts to ensure scientific accuracy while maintaining engaging storytelling
- Work closely with video production teams to bring scripts to life
- Craft different tones and approaches for performance marketing vs. brand awareness campaigns
- Develop a deep understanding of our target audiences and create content that resonates with them
- Incorporate feedback from stakeholders and optimize scripts based on performance data
- Stay updated on video content trends and platform-specific best practices
- Contribute fresh ideas for innovative ways to communicate sexual health topics through video

Requirements

- 2+ years of experience writing scripts for video content, preferably in health-related fields
- Strong portfolio showcasing video scripts and creative concepts
- Demonstrated ability to simplify complex topics into engaging, accessible content
- Experience writing for different video formats (short-form, long-form, ads)
- Understanding of video production processes and terminology
- Excellent storytelling skills with an emphasis on emotional connection
- Ability to handle sensitive subject matter with maturity and professionalism

What Sets You Apart

- Experience writing about health, wellness, or sexual health topics
- Background in performance marketing or advertising copywriting
- Knowledge of what drives engagement in social video content
- Experience working with medical or scientific information
- Understanding of storyboarding and visual storytelling
- Familiarity with directing talent or providing voice direction

Culture & Perks

- Flexible Hours: No rigid punch-in/punch-outjust collaborative daytime work hours.
- Growth & Learning: Hands-on learning in a startup environment with highly motivated, ambitious individuals. We&aposll help you learn what you don&apost know if you show the zeal to grow.
- Impact-Driven Work: Contribute to an important and often overlooked healthcare niche.

Non-Negotiable Qualities

- Passion for the mission to normalize sexual health
- Ownership, integrity, and grit to deliver results
- Willingness to challenge the status quo and adaptiveness to learn latest trends like AI
- Sensitivity and maturity when dealing with intimate health topics
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