
Lead Creative Copywriter
3 days ago
Job Title: Lead Creative Copywriter
Job Summary:
We are looking for a Lead Creative Copywriter to spearhead creative copy direction. This role requires a blend of strategic thinking, storytelling expertise, and leadership skills to develop compelling brand narratives and marketing campaigns for a diverse portfolio of clients. You will lead a team of copywriters, collaborate with designers and strategists, and ensure high-quality, results-driven content across all platforms.
Key Responsibilities:
- Campaign Development: Develop and oversee engaging, on-brand copy for multi-channel marketing campaigns, including digital ads, social media, websites, email, video scripts, and print materials.
- Brand Voice & Messaging: Establish and maintain brand tone of voice guidelines for clients, ensuring consistency across all communication channels.
- Collaboration & Strategy: Work closely with creative directors, designers, and account managers to develop innovative and effective advertising concepts.
- Client Interaction: Present copy concepts to clients, gather feedback, and refine messaging based on their brand goals and target audience.
- SEO & Performance Optimization: Implement best practices in SEO, conversion-focused copywriting, and engagement-driven content strategies.
- Trend & Industry Research: Stay ahead of emerging trends, competitor campaigns, and audience preferences to craft fresh, relevant messaging.
- Editing & Quality Control: Review and refine copy to ensure clarity, creativity, and alignment with client objectives before final delivery.
Qualifications & Skills:
- 5+ years of experience in a copywriting or creative writing role, preferably within an agency setting.
- Strong leadership and team management skills, with experience mentoring junior writers.
- Exceptional storytelling, conceptual thinking, and persuasive writing abilities.
- Proven experience creating copy for various industries and platforms.
- Ability to juggle multiple client projects in a fast-paced, deadline-driven environment.
- Proficiency in SEO best practices, digital marketing trends, and conversion-driven copywriting.
- Excellent presentation and communication skills, with the ability to pitch creative ideas to clients.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field (preferred).
If you're a creative powerhouse with a passion for crafting impactful messaging , we'd love to have you on board
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