Growth Manager

4 weeks ago

Noida, Uttar Pradesh, India Vidysea Full time
Location: Sector 132-Noida

Type: Full-Time

About Vidysea

Vidysea is an AI-driven platform helping students make smart, personalized decisions about further studies and careers. Founded by technologists and education experts, we aim to revolutionize how students navigate academic and career choices—by combining unbiased guidance, powerful diagnostics, and curated recommendations.

Role Overview

As a Growth Manager at Vidysea, you'll be at the forefront of scaling user acquisition, engagement, and retention. You'll work cross-functionally across marketing, product, partnerships, and analytics to drive sustainable growth. This is a strategic and hands-on role ideal for someone who loves building and experimenting to unlock new levels of performance.

Key Responsibilities

Growth Strategy & Execution

- Design and execute growth strategies to boost platform usage, signups, and conversions
- Own and optimize user acquisition funnels (organic + paid)
- Analyze performance metrics and derive insights to improve CAC, LTV, and activation rates
- Work closely with content, product, and tech teams to run A/B tests and growth experiments

Partnerships & Outreach

- Identify and onboard strategic partners: schools, colleges, educational counselors, and influencers
- Collaborate with institutions for co-branded initiatives and webinars
- Develop campaigns that position Vidysea as a trusted student advisory tool

Analytics & Optimization

- Monitor key growth KPIs across channels (SEO, performance marketing, email, referral)
- Report weekly/monthly performance with actionable recommendations
- Use tools like GA4, Mixpanel, Zoho Analytics, HubSpot, etc., to drive data-backed decisions

User Engagement

- Design and run engagement campaigns to onboard new users and nurture existing ones
- Coordinate with the product team to build features that enhance virality, retention, and referrals
- Support content strategies across blogs, webinars, social, and email to build community trust

Requirements

- 3–6 years of experience in growth, performance marketing, or startup GTM roles
- Strong analytical skills; proficient in marketing analytics, A/B testing, and funnel metrics
- Experience with paid digital campaigns (Google, Meta, LinkedIn) and organic growth (SEO/SEM)
- Exceptional project management and cross-functional collaboration skills
- Prior experience in EdTech, SaaS, or consumer tech is a strong plus
- Entrepreneurial mindset: curious, resourceful, and performance-driven

Benefits:

- The chance to shape a high-impact, purpose-driven product
- A collaborative, fast-paced environment where your work makes a real difference
- Opportunities to experiment, grow, and lead projects independently
- Competitive salary + performance incentives + ESOPs (if applicable)

Why Join Vidysea?

- Work on impactful projects in the EdTech domain.
- Collaborative and innovative work environment.
- Opportunities for skill development and career advancement.
- Competitive compensation and flexible work options.
- Start up level stock options

To Apply:

Please send your resume and cover letter to shubhi@vidysea.com with the subject line "Applicant for Growth Manager"

Note: Only shortlisted candidates will be contacted for an interview.

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