Performance Marketing

16 hours ago

India Trispoke managed services Full time

Role Responsibilities The campaign manager is responsible for the technical implementation management and optimization of Google Ads campaigns This role involves ad trafficking troubleshooting technical issues and ensuring accurate and efficient campaign execution The ideal candidate will have strong technical skills a deep understanding of Google Ads and a meticulous approach to campaign management Campaign Setup and Management Create and manage Google Ads campaigns across Search Display UAC Performance Optimization Monitor and optimize campaigns to improve key metrics such as CTR CPC CPA and ROI Reporting Analytics Generate insightful reports to communicate actionables campaign performance and ROI to stakeholders A B Testing Conduct A B tests on ad copy creatives and landing pages to enhance campaign performance Technical Troubleshooting Identify and resolve technical issues related to ad delivery tracking and ad disapprovals Collaboration Work closely with product and design teams to ensure campaign success Competitor Research Periodically monitor and evaluate competitor best practices to stay ahead and grow market share Automation Utilize Google Scripts rules to automate repetitive tasks and optimize campaign management Industry Trends Stay ahead in the constantly evolving digital marketing landscape Ideal Candidate Education Bachelor s degree in Marketing Advertising Computer Science Statistics or a related field Experience 3-5 years of experience in digital ad operations with a focus on Google Ads Skills Proficiency in Google Ads Google Ads Editor Tag Manager Google Analytics Excellent at data handling and insight generation proficiency in Excel PPT Strong technical skills Experience with HTML JavaScript SQL a plus Experience with tools like Tableau Power BI etc Experience with Microsoft Ads Bing Facebook affiliate marketing a plus Excellent problem-solving skills and attention to detail Ability to manage multiple campaigns and projects simultaneously

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