Business Analyst

2 weeks ago

Bangalore Karnataka, India Yo Hr Consultancy Full time

Role Business Analyst - Digital Marketing- Location Bangalore- Experience 1-3 years- Employment Type Full-Time PermanentAbout the Role We are seeking a highly analytical and detail-oriented Business Analyst to join our Digital Marketing team The ideal candidate will be responsible for analyzing campaign performance across multiple channels generating actionable insights and driving data-based decisions to improve ROI across Google Ads Meta Programmatic Affiliates TikTok DSPs and more Roles Responsibilities - Collect analyze and interpret campaign performance data across multiple digital marketing platforms Google Ads Affiliates Legacy channels etc - Track and monitor key performance metrics such as CTR CR ROI CAC LTV impressions conversions and other revenue KPIs - Collaborate with the AVP - Global Digital Marketing and regional marketing teams to optimize campaigns and recommend budget reallocations - Develop and maintain dashboards reports and presentations to share insights with regional marketing heads across Asia ME Africa LATAM and Europe - Conduct deep-dive analyses to identify growth opportunities performance gaps and potential risks - Support forecasting budgeting and ROI modeling for global campaigns - Partner with cross-functional teams - including Business Program Management Analytics MIS Product and Finance - to align on performance goals - Ensure data accuracy and consistency across all reporting and marketing platforms - Monitor competitor performance industry benchmarks and best practices to drive innovation and efficiency Required Skills - Strong analytical mindset with the ability to translate data into actionable insights - Advanced proficiency in Excel Google Sheets and SQL - Hands-on experience with data visualization tools such as Tableau Power BI Looker or Google Data Studio - Understanding of digital marketing channels including Google Ads Meta Ads Programmatic Affiliate TikTok and Video Ads - Experience with marketing analytics platforms such as Google Analytics GA4 AppsFlyer or similar - Familiarity with A B testing attribution modeling and user funnel analysis - Excellent communication and presentation skills for both technical and non-technical audiences - Highly detail-oriented with a problem-solving approach and ability to work under tight timelines Qualification - BE B Tech or Master s degree in Marketing Business Analytics Statistics Economics or related field Master s preferred - 1-3 years of experience in business analysis performance marketing or digital analytics - Prior experience in a digital marketing agency telecom gaming e-commerce or SaaS environment is preferred Why Join Us - Opportunity to work on high-impact global campaigns with large-scale budgets and millions of users - Exposure to cutting-edge marketing tools and data-driven growth strategies - Collaborative result-driven team focused on continuous learning and innovation - A growth-oriented environment offering ownership autonomy and real impact ref updazz com

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