Marketing Head

3 weeks ago

Kolkata, West Bengal, India Red Apple Technologies Full time

b Experience 8 yrsJob Location Kolkata WFO Only 5 Days WorkingMarketing Services - Red Apple TechnologiesPosition Duties Lead the design and execution of service line and solutions marketing strategies and programs aimed at delivering impact across the sales funnel from pipeline creation to conversion Develop the positioning framework for a product platform or software-based service lines across industries Collaborate with business line service and solution marketing and sales teams to understand our existing customer base buyer journeys value proposition competitive environment and service or solution differentiation to target customers and prospects Leverage market research and competitive analysis to understand industry trends and competitive positioning in order to develop marketing strategies and programs Create and launch content-led thought leadership programs to create brand awareness and demand generation Utilize analytics to enhance customer segmentation and establish metrics to evaluate and track existing and new programs Contribute and provide insight into initiatives and programs led and executed by other teams e g key account planning and analyst engagement Develop and Implement our GTM strategy for multiple segments geographies and industry verticals Design and develop successful marketing campaigns own their implementation from ideation to execution Identifying and implementing strategies for increasing revenue and transactions through PPC marketing channels Implementing strategies for increasing site traffic through organic paid search listings Managing Ad Campaigns on major PPC Meta and affiliate platforms like Google LinkedIn Facebook Bing etc Responsible for SEM bid optimization portfolio selection to deliver Revenue targets and ROI on Ad spend Design build and maintain our social media presence Plan implement strategies to drive traffic engagement from social channels Plan execute and measure experiments and conversion tests Plan execute all other online marketing initiatives including display email mobile remarketing etc Design and produce engaging content for social media paid internal media that can attract and convert our target customers Oversee development of marketing material collaterals ads app content etc Experiment with a variety of new channels around community content video influencers etc to drive brand awareness Plan and lead service launches by determining scope messaging timing and priorities for marketing tactics to drive service awareness and adoption Conceptualize and Execute Demand Generation activities Support marketing and sales teams with messaging content and collateral to differentiate our services offering and convert prospects into customers Improving the user experience on the company website including design content and usability Candidate Requirements We are looking for a highly motivated marketing professional with 5-8 years in B2B software services marketing and brand-building experience Strong business and technical acumen problem-solving ability and an understanding of software services offerings Mobility Digital transformation AR VR and Gaming Good experience in Online Marketing Brand Management SEO Corporate Communication Marketing Public Relation Digital Strategy Socila Media Marketing Strong networking skills with the ability to build and maintain strong relationships with business operations and technology teams internally and externally Excellent verbal and written communication skills excellent presentation skills and excellent negotiation skills Ability to engage with senior management Experience from IT Services domainJob Type Full-timePay xe2 x82 xb91 300 000 00 - xe2 x82 xb92 300 000 00 per yearBenefits Flexible scheduleHealth insuranceProvident FundSchedule Monday to FridayExperience B2B Marketing 5 years Preferred Social media marketing 5 years Preferred SEO 8 years Preferred PPC Campaign Management 5 years Preferred Work Location In person

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