[Only 24h Left] Senior Performance Marketing Executive

Job Description: Senior Manager – Digital Performance Marketing

If you’re a results-oriented digital marketer with a passion for scaling campaigns, leading teams, and building client relationships, this is the role for you.

Position Overview

As Senior Manager – Digital Performance Marketing, you will lead the agency’s performance marketing practice across paid channels. You’ll oversee strategy, execution, and optimization of multi-channel campaigns while serving as the go-to advisor for clients.

- Reporting to: Director/Head of Digital Marketing
- Direct reports: Paid media specialists, analysts, and contractors
- Impact areas: Paid media strategy, client success, campaign performance, revenue growth, and team leadership

Core Responsibilities

- Paid Media Strategy & Execution
- Design and implement ROI-focused strategies across Google Ads, Facebook/Meta, LinkedIn, and other performance platforms.
- Campaign Management
- Lead end-to-end campaign planning, optimization, testing, and scaling to exceed performance KPIs.
- Client Management
- Serve as the primary point of contact for key accounts; build trust, present insights, and provide strategic recommendations.
- Team Leadership
- Mentor and manage junior team members; oversee external contractors to ensure quality execution.
- Performance Analysis
- Monitor campaign metrics, conduct deep-dive analyses, and generate actionable insights and reports.
- Budget Management
- Allocate, monitor, and optimize budgets across multiple platforms to maximize ROI.
- Cross-functional Collaboration
- Partner with creative, content, and account management teams to align campaign messaging with broader client strategies.

Required Qualifications

- 5–7+ years of hands-on performance marketing experience with proven success in scaling paid media campaigns.
- Advanced knowledge of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Certifications in Google Ads, Meta Blueprint, or LinkedIn Ads.
- Strong understanding of attribution models, A/B testing, and conversion rate optimization.
- Bachelor’s degree in Marketing, Business, or related field.
- Proficiency with analytics and project management tools (e.g., Google Analytics, Looker Studio, HubSpot, Asana, etc.).

Preferred Qualifications

- 7–10 years of experience, with at least 3+ in an agency leadership role.
- Additional certifications (e.g., Google Analytics 4, HubSpot, Amazon Ads).
- Experience in high-growth industries such as SaaS, e-commerce, fintech, or D2C brands.
- Strong record of managing teams and mentoring talent.
- Exposure to international markets and multi-language campaign management.

Key Skills & Competencies

- Technical expertise: Deep platform knowledge, analytics skills, and campaign troubleshooting.
- Strategic mindset: Ability to think beyond tactics and develop holistic growth strategies.
- Client service orientation: Excellent communication, presentation, and relationship-building skills.
- Leadership ability: Capable of motivating teams, managing performance, and driving accountability.
- Problem-solving: Analytical thinker with a data-driven approach to decisions.

Compensation & Benefits

- Salary range: 8-12 Lakhs P.A.
- Performance bonuses: Linked to campaign success and client growth
- Professional development: Certifications, conferences, and training support
- Work arrangement: Onsite
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What Makes This Role Attractive

- Growth opportunities: Fast-track career growth within a performance-focused agency.
- Culture: Collaborative, innovative, and supportive work environment.
- Client portfolio: Exposure to diverse and dynamic industries.
- Learning & development: Ongoing training, certifications, and mentorship.