Performance Marketing Manager

2 weeks ago

Aurangabad, India Marcamor Consulting Full time

Performance Marketing Manager (D2C Brands) Experience: 5+ Years Location: Hyderabad , India Salary: Based on the Experience Industry: D2C / E-commerce About the Role We are seeking a data-driven Performance Marketing Manager with extensive experience in scaling direct-to-consumer (D2C) brands. The ideal candidate has successfully managed monthly campaign budgets of ₹10 lakhs+, delivered strong ROAS, and understands the full funnel of digital customer acquisition. Key ResponsibilitiesPerformance Marketing & Campaign Management - Plan, execute, and optimize performance campaigns across Meta Ads, Google Ads, YouTube, Programmatic, and Affiliate channels. - Manage and scale monthly budgets of ₹10 lakhs and above, with a focus on profitable growth. - Build full-funnel acquisition strategies for D2C websites (Awareness → Consideration → Retargeting → Retention). - Conduct daily, weekly, and monthly performance analysis to optimize CPA, ROAS, CTR, CVR, and LTV. D2C Growth Strategy - Closely collaborate with brand, content, and product teams to create high-converting creatives and landing pages. - Implement A/B testing for creatives, audiences, bidding strategies, and funnels. - Optimize product pages for better CVR using insights from heatmaps and analytics. - Drive CRO (Conversion Rate Optimization) initiatives for the brand website. Analytics & Reporting - Monitor performance using GA4, Shopify Analytics, Excel/Sheets, Looker Studio, and other analytics tools. - Generate clear performance dashboards and present insights to management. - Track user journeys, attribution, and multi-touchpoint conversions. Retention & CRM - Coordinate with the CRM team for email, SMS, WhatsApp workflows to improve repeat purchase rate. - Leverage remarketing and upsell strategies using first-party data. Requirements - 5+ years of experience in Performance Marketing, specifically for D2C/e-commerce brands. - Proven track record of managing minimum ₹10 lakhs+ monthly ad spend. - Strong knowledge of Meta Ads Manager, Google Ads, GA4, Shopify, Pixel integrations, and UTM tracking. - Expertise in campaign scaling, performance optimization, and conversion-focused strategies. - Analytical mindset with proficiency in Excel/Sheets, dashboards, and performance reporting. - Experience working with creatives—understanding of what works for D2C audiences. - Strong communication and cross-functional collaboration skills. Good to Have - Experience with influencer-led performance campaigns. - Knowledge of affiliate marketing and marketplace ads (Amazon, Flipkart). - Hands-on experience with CRO tools like Hotjar, VWO, Optimizely. - Understanding of D2C operational metrics (CAC, LTV, RTO %, AOV, etc.). What We Offer - Opportunity to scale fast-growing D2C brands. - Ownership of digital growth with a high degree of autonomy. - A creative and data-driven work environment. - Competitive compensation and performance-based incentives.

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