Performance Marketing Lead

Please Apply only if you qualify: Immediate Joiners only Performance Marketing Lead (US & Canada Markets)Location: Hyderabad (Work From Office)Salary: ₹5,00,000 – ₹8,00,000 per annum + performance bonusExperience Required: 3–10+ yearsIndustry: Home Services, Marketplace Apps, On-Demand Services, Gig Economy PlatformsAbout the RoleWe are building a fast-scaling home-service booking platform similar to Urban Company, TaskRabbit, and Handy—connecting customers with trusted service professionals.We are looking for a Performance Marketing Lead who can own paid growth across Google, Meta, YouTube, TikTok, and App Campaigns, specifically for US & Canada markets.This is a high-impact role where you will directly drive installs, bookings, revenue, and provider acquisition.Key Responsibilities1. Paid Advertising & Budget OwnershipPlan, execute, and optimize paid campaigns across:Google Ads (Search, Local Services Ads, Display, UAC)Facebook/Instagram AdsYouTube AdsTikTok Ads (for US & Canada audiences)Microsoft AdsManage monthly budgets efficiently (ROI & CAC-driven).Reduce CAC while increasing booking volume and revenue.2. App Installs & Booking Funnel OptimizationOptimize user acquisition campaigns for:CPI (Cost per Install)CPA / CPB (Cost per Booking)Install → Registration → Booking conversionWork closely with product team to improve landing pages, onboarding screens, and funnel drop-offs.3. Geographic Targeting & Hyperlocal CampaignsRun city-wise campaigns for:CalgaryAlbetaBritish ColombiaVancouverTorontoUS metrosExecute “hyperlocal ads” based on ZIP codes, community clusters, suburbs, and neighbourhood demand.4. Service Category MarketingDrive campaigns for categories such as:CleaningPlumbingHandymanHVACMoving ServicesElectriciansAppliance RepairBeauty-at-homeEach category requires separate targeting, creatives, and funnels.5. Data, Analytics & ReportingOwn performance dashboards using:GA4AppsFlyer / Branch / AdjustMeta & Google reportingMonitor daily metrics (CPA, CPC, CTR, ROAS, LTV, ACoS).Deliver weekly reports with insights, improvements, and experiments.6. Conversion-Focused Creative StrategyWork with creative teams to develop:Conversion-based ad videosTestimonial adsUGC-style adsShort-format TikTok-style videosRun A/B tests for creatives, copies, CTAs, thumbnails.7. Provider Acquisition Campaigns (Gig Workers)Like Urban Company, TaskRabbit, Handy — run campaigns to onboard:CleanersElectriciansHandyman professionalsMoversHVAC techniciansAssist in lead generation for service providers in US & Canada.8. Experimentation & GrowthConduct experiments across:Lookalike audiencesCity-wise funnelsCategory-based messagingRetargeting strategiesImplement winning experiments to scale quickly.Key Skills Required✔ Strong experience managing US & Canada ad accounts✔ Hands-on with Google Ads, Meta Ads, YouTube, TikTok✔ Strong understanding of CAC, LTV, ROAS & marketplace economics✔ Experience with on-demand/gig services is a big advantage✔ Strong analytical mindset with ability to read data & make decisions✔ Experience with attribution tools like AppsFlyer / Branch / Adjust✔ Understanding of hyperlocal targeting & ZIP-based ads✔ Knowledge of SEO/ASO (added advantage)✔ Experience in mobile user acquisition for B2C appsWhat You’ll Own (KPIs)🎯 CAC (Customer Acquisition Cost)🎯 CPI (Cost per Install)🎯 Cost per Booking (CPB)🎯 ROAS (Return on Ad Spend)🎯 Install → Booking conversion rate🎯 Provider acquisition cost🎯 City-wise booking growth (Calgary, Vancouver, Toronto, US cities)🎯 Repeat user growth via remarketing🎯 Reduction in wasted spendWho Should ApplyThis role is perfect for someone who has worked in:✔ Home-service apps✔ Marketplace apps✔ Gig economy platforms✔ B2C mobile apps✔ Food delivery, grocery delivery, or logistics apps✔ Agencies managing US/Canada clientsIf you love growth, data, performance ads, and marketplace scaling, this role is for you.Why Join UsHigh ownership roleBuild the next big home-service brand in North AmericaWork directly with foundersLearn from fast-scaling startup environmentCompetitive salary + performance bonus