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Manager – Influencer Marketing

4 weeks ago

Mumbai, Maharashtra, India Kansai Nerolac Full time
Job Description

Job description

- Responsible for developing various loyalty programs for painter and paint contractor.
- Maximize the painter base and registrations
- Responsible for developing engagement programs for Architects / Interior decorators.
- Design Training programs for Influencers i.e. Painter, Paint contractors and Architects / Interior decorators.
- Track loyalty scores of influencer through research.
- Keep track on competitive activity of influencer and submit regular MIS.
- Organize product / scheme launch meets.
- Design on-the-ground market/geography specific influencer strategies to generate demand.
- Interact with influencer to understand product needs/product perception/ loyalty requirement /dissatisfactions across markets.
- Grow the share of emulsions in NPP dealers
- Manage the Painter Call Center and review the effectivness
- Develop effective training content
- Ensure enrolment and participation of painters in conjunction with sales
- Execution of Painter training programs