Influencer Marketing Associate

3 weeks ago

Mumbai, Maharashtra, India Barcode Entertainment : Strategic Brand Solutions Full time
Job Description

About the Role:

We are looking for a detail-oriented and proactive Influencer Marketing Executive to manage end-to-end influencer campaigns. This role requires strong organizational skills, hands-on execution ability, and the knack for building lasting relationships with influencers while ensuring campaigns are delivered seamlessly and on time.

Key Responsibilities:

- Campaign Execution: Manage the complete lifecycle of influencer marketing campaigns from brief to delivery.
- Influencer Coordination: Identify, negotiate, and onboard influencers for brand collaborations across various platforms.
- Google Sheets Management: Maintain accurate and updated campaign trackers, influencer databases, and reporting sheets.
- Bulk Campaign Handling: Coordinate and execute large-scale influencer campaigns with multiple creators simultaneously.
- Presentation Support: Prepare basic PowerPoint decks for campaign proposals, client updates, and performance reports.
- Negotiation: Handle budget discussions and finalize deliverables with influencers and their managers.
- Onboarding & Compliance: Ensure influencers are aligned with brand guidelines, campaign objectives, and deliverable timelines.
- Performance Tracking: Monitor and record campaign results, preparing clear reports for internal and client review.

Requirements:

- 12 years of experience in influencer marketing, digital marketing, or a similar role (freshers with relevant internships may apply).
- Proficiency in Google Sheets and MS PowerPoint.
- Strong communication and negotiation skills.
- Ability to multitask and manage multiple campaigns simultaneously.
- Detail-oriented, process-driven, and deadline-focused.
- Experience with influencer platforms/tools is a plus.

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