Product Marketing Manager

2 weeks ago

Hyderabad, Telangana, India Zenwork, Inc Full time
Job Title: Product Marketing Manager

Location: Hyderabad, India (Work from Office)

Department: Marketing

Experience: 3-8 years (B2B SaaS, U.S. market focus)

Zenwork Inc., the parent company of Tax1099 and backed by Spectrum Equity, is a leading force in digital tax compliance and regulatory reporting technology. With over a decade of experience, we've empowered over 500,000 businesses and 30,000 CPA firms to navigate the complexities of compliance with ease. Learn more about our innovative solutions at www.zenwork.com, www.tax1099.com, and www.compliancely.com.

About the Role:

We're seeking a passionate and results-driven Product Marketing Manager to join our team in Hyderabad, India. You'll play a pivotal role in shaping the market presence and driving demand for our B2B SaaS solutions, leading to accelerated growth and brand recognition.

Responsibilities:

- Develop and execute comprehensive go-to-market (GTM) strategies for new and existing products, including market segmentation, messaging, pricing, packaging, and competitive analysis.
- Craft compelling product stories and messaging that resonate with target audiences across various channels.
- Manage product launches and ensure successful adoption through effective enablement programs for internal teams and external partners.
- Champion product knowledge and drive thought leadership through content creation, webinars, and industry events.
- Collaborate cross-functionally with sales, product development, engineering, and marketing teams to achieve shared goals.
- Track and analyze marketing performance metrics, identifying opportunities for improvement and optimization.

Qualifications:

- Minimum of 3 years of experience in product marketing for B2B SaaS companies.
- Proven track record of developing and executing impactful GTM strategies, including market segmentation, messaging, and pricing.
- Strong understanding of the B2B marketing landscape and its nuances.
- Excellent communication and presentation skills, with the ability to clearly articulate complex topics.
- Data-driven approach to decision making, with experience in utilizing marketing analytics tools.
- Ability to work independently and as part of a team, demonstrating high adaptability and a collaborative spirit.
- Bachelor's degree required, MBA preferred.
- Experience in a US-focused product would be a plus.

Benefits:

- Competitive salary and benefits package.
- Opportunity to work with a talented and passionate team at a growing technology company.
- Dynamic and rewarding work environment with ample room for professional growth.
- Be a part of a mission-driven organization that simplifies compliance for businesses everywhere.

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