Marketing Automation- Drift

3 weeks ago

Delhi India NetCom Learning Full time

Job Description Company Overview NetCom Learning is a leading provider of innovative learning solutions, delivering comprehensive education services and training programs to a diverse clientele. We are dedicated to transforming professional skills and empowering organizations through tailored educational offerings. Key Responsibilities - Utilize Drift to design, implement, and manage conversational marketing strategies, including chatbots, live chat flows, and Drift playbooks to drive demand generation and enhance the customer experience. - Develop and execute WhatsApp and SMS marketing campaigns, integrating them into the overall marketing strategy to engage leads and drive conversions effectively. - Build, execute, and monitor key demand generation programs, such as email campaigns, webinar initiatives, engagement programs, and live event campaigns. - Strategize, execute, and maintain marketing automation processes, including: - Chatbot flows and conversation sequences - Email, WhatsApp, and SMS campaigns - Landing pages, forms, and lead capture mechanisms - List and data management to ensure accuracy and segmentation quality - Collaborate on strategies that support the buyer journey, including demand generation and pipeline acceleration efforts. - Ensure the integrity of data within Drift and other marketing automation tools by performing regular maintenance, ensuring hygiene, and optimizing segmentation and targeting practices. - Implement best practices in marketing automation, including comprehensive testing of programs before deployment. - Develop and maintain marketing performance reports, dashboards, and analytics to measure program effectiveness, conversions, and attribution. - Stay compliant with GDPR, CASL, CAN-SPAM, and other email, SMS, and data privacy regulations. Qualifications - 2+ years of hands-on experience with Drift, including building, deploying, and optimizing chatbot and conversational marketing workflows. - 2+ years of hands-on experience with Marketo platform with proven technical proficiency. - Proven expertise in WhatsApp and SMS marketing, with experience in creating engaging campaigns and managing related tools. - Proficiency in marketing automation tools and ecosystems, with knowledge of email marketing, program implementation, template design, analysis, and industry best practices. - Functional understanding of digital marketing, including content marketing, paid and owned media, and how they integrate with marketing automation systems. - Familiarity with tools and platforms that integrate with Drift, such as Salesforce, HubSpot, or Marketo. - A self-starter who is highly accountable, organized, and able to manage multiple projects in a fast-paced environment. - Strong written and verbal communication skills, with an ability to present ideas clearly and effectively. - Exceptional attention to detail and commitment to delivering high-quality results. - Demonstrated ability to work collaboratively across teams while meeting deadlines. Why Join Us - Opportunity to work with a high-performing team in a dynamic and growing company. - Attractive compensation package with performance-based incentives. - A collaborative and innovative work environment that encourages professional growth. NetCom learning is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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