15h Left: Assistant Manager

3 days ago

Bengaluru, Karnataka, India Aster DM Healthcare Full time
Job Description

Responsibilities:

Marketing Automation:

- Design, build, and execute automated marketing campaigns (email, SMS, push
- notifications, etc.) using marketing automation platforms such as Clevertap, Moengage,
- Webengage, Insider, Salesforce, Netcore Cloud, or Braze.
-

- Develop and maintain automated customer journeys, workows, and lifecycle
- campaigns.
- Optimize campaign performance through A/B testing, segmentation, and
- personalization.
- Monitor campaign analytics and provide regular reports on key performance indicators
- (KPIs).
- Troubleshoot technical issues related to marketing automation systems.
- CRM Management:
- Develop and implement CRM best practices to ensure data accuracy and
- completeness.
- Create and manage customer segments for targeted marketing campaigns.
- Generate CRM reports and dashboards to track customer engagement and sales
- performance.
- Data Analysis and Reporting:
- Analyze campaign data and CRM data to identify trends and insights.
- Develop and maintain dashboards and reports to track key marketing metrics.
- Provide actionable recommendations based on data analysis to improve campaign
- performance. Monitor and report on the eectiveness of marketing automation and CRM initiatives.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related eld.
- 5+ years of experience in marketing automation and CRM management.
- Proven experience with marketing automation platforms (e.g., Clevertap, Moengage,
- Webengage, Insider, Salesforce, Netcore Cloud, Braze).
- Strong understanding of email marketing best practices and customer segmentation.
- Excellent analytical and problem-solving skills.
- Prociency in data analysis and reporting tools (e.g., Google Analytics, Excel).
- Strong communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Strong understanding of data privacy and compliance regulations.
- Experience in healthcare or e-commerce is a plus.

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