Email Marketing Manager 1
2 weeks ago
Position Email Marketing Manager Job Type Full-Time - 100 Remote Working hours US Timezone PST About Our Client Our client is on a mission to help men look good and feel good effortlessly Their premium yet accessible menswear is designed with real bodies in mind and sold directly to consumers With rapid growth across DTC Amazon retail and wholesale channels we re building a brand that blends great product with purpose and we re just getting started The Role We re looking for a strategic and execution-oriented Email Marketing Manager to own our Email and Flow programs within the Owned Media team Your 1 goal will be to grow Customer Lifetime Value LTV by turning one-time buyers into loyal repeat customers and subscribers into new customers You ll be responsible for the strategy build execution and performance of all lifecycle flows promotional campaigns and post-purchase communications This role sits at the intersection of data creative and brand storytelling with a mandate to drive retention repeat rate and attachment rate through world-class CRM strategy Responsibilities Lifecycle Strategy Execution Own and optimize all email flows welcome abandonment post-purchase winback cross-sell etc Partner with Growth and Analytics teams to segment audiences by behavior intent and lifecycle stage Run A B tests across subject lines content blocks timing and incentives to improve engagement and conversion Drive incremental revenue through owned media measured by RPS LTV and CAC-to-LTV ratio Campaign Management Develop and deploy email campaigns for product drops seasonal sales and brand storytelling moments Collaborate cross-functionally with Creative Product and Performance teams to ensure alignment on key brand and revenue moments Build briefs and manage creative execution to align with brand tone performance best practices and KPIs Data-Driven Optimization Monitor performance daily weekly and monthly to identify trends and actionable insights Partner with Analytics to build reports dashboards and attribution models that reflect true business impact Analyze churn cohorts flow completion and deliverability metrics to continuously improve outcomes Platform Management Own and optimize ESP e g Klaviyo integrations and tech stack that powers our CRM Ensure strong list health compliance with email best practices and deliverability excellence Requirements 3-5 years of hands-on email marketing experience at a high-growth DTC or eCommerce brand Strong understanding of lifecycle marketing segmentation and retention frameworks Proven track record of driving LTV AOV and repeat purchase rate through owned media Analytical and highly fluent in marketing metrics comfortable making decisions using data Experience with ESPs like Klaviyo Excellent communication skills and cross-functional collaboration abilities Bonus Experience with SMS push or broader retention channels What You ll Love About This Role You ll have the freedom to own a high-impact high-visibility channel You ll shape the post-purchase customer experience for millions of customers You ll work with a brand that blends humor style and heart backed by performance You ll be part of a scrappy ambitious and fun team redefining what effortless comfort means in apparel
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