Analytics Specialist

3 days ago

Hisar, India Publicis Global Delivery (PGD) Full time

Data Proficiency - Strong understanding of GA4 analytics data (insights and interpretation). - Experience with BigQuery as a central data warehouse. - Ability to move data from GA4 to BigQuery. - Proficient in SQL and writing complex queries for analysis and transformations - Lead analytic projects, managing all key internal and external stakeholders - Recommends the right analytical solutions to solve client business problems - Develop customized analytical solutions by integrating GA4 data into BigQuery to support data-driven decision-making processes and optimize marketing strategies - Implement and maintain ETL processes to seamlessly transfer GA4 data to BigQuery, ensuring data quality for precise and comprehensive reporting - Collaborate with cross-functional teams to leverage advanced data analyses and machine learning in BigQuery based on GA4 data, contributing to the enhancement of customer experience and engagement Data Infrastructure Ownership - Dedicated ownership of Google Cloud setup, especially BigQuery. - Integrate multiple data sources — analytics, CRM, email marketing, Google Ads — into BigQuery Customer Data Platform (CDP) - Enhance a manually built MVP CDP with automated data ingestion and activation. - Familiarity with Vertex AI, Python, and ML-based audience creation in BigQuery is a plus Activation & Personalization - Use BigQuery data to push audiences and insights to Google Ads or any other activation tool. - Analyze and optimize workflows to improve performance and results. You will fit right in if you have – - 7- 9 years experience within an analytics function in the marketing industry - Strong experience in SQL, BigQuery, GA4 and ETL - Understanding of Customer Data Platform - GCP experience will be an added advantage - Must feel comfortable learning new systems and tools - Strong interpersonal skills

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