Digital Conference Content Specialist

5 days ago

hisar, India beBeeMarketing Full time

Conference Marketing ManagerWe are seeking a creative and performance-driven marketer to lead content strategy and digital campaigns for our flagship conferences.Key Responsibilities:Lead the content calendar for conferences, ensuring alignment with brand positioning.Write and oversee content across web, emails, brochures, social, scripts, and more.Build narratives with internal experts and customize content for audience segments.Digital & Lead Generation:Run high-ROI performance campaigns across Google, LinkedIn, Meta, etc.Owning the lead-generation funnel, driving conversion and cost efficiency.Optimize landing pages, ads, and strategy using analytics and insights.Email & CRM:Design and execute segmented, automated, and high-engagement email campaigns.Leverage CRM tools to nurture and convert leads; track performance dashboards.Social Media & Engagement:Amply conference presence through strategic storytelling on LinkedIn, Instagram, Twitter, and YouTube.Collaborate on asset creation: reels, speaker cutdowns, teasers, promos, etc.Creative & Collaterals:Work with designers to develop brochures, pitch decks, guides, videos, and event branding.Maintain consistency with brand tone and conference messaging.Analytics & Insights:Track performance metrics: CPL, CTR, conversions, reach, ROI.Share performance reports and recommend optimizations regularly.Requirements:Bachelor's/Master's in Marketing, Communications, or related field.4–6 years of experience in content-led digital marketing (events/media preferred).Strong writing, communication, and storytelling skills.Expertise in performance marketing, lead generation, and CRM tools.Familiarity with Canva/Adobe Suite (bonus).Strong analytics mindset with experience in Google Analytics, Meta/LinkedIn Insights.Organized multitasker with a collaborative spirit and ownership mindset.This is where bold ideas meet meaningful execution. At People Matters, you won't just market conferences, you'll help shape the conversations that define the future of work and leadership. Your work will influence some of the most progressive talent and business leaders globally, across India, Southeast Asia, ANZ, and the Middle East.You'll be part of a culture that celebrates courage, curiosity, and collective growth, where every idea is valued, every voice is heard, and experimentation is encouraged.

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