Head - Marketing (2-10 Yrs) Jaipur/rajasthan (online/digital Marketing)

3 days ago

Jaipur Rajasthan, India Accountune Business Solutions Private Limited Full time

About the Company We are a fast-growing Accounting Software company offering cloud-based web and mobile platforms that simplify accounting invoicing GST compliance inventory and financial management for businesses of all sizes Our mission is to make accounting smarter faster and effortless for Indian businesses Role Overview The Marketing Head will lead all marketing initiatives to drive brand awareness lead generation and customer acquisition The ideal candidate should have strong experience in SaaS or software product marketing and be skilled in marketing strategies client handling Key Responsibilities 1 Marketing Strategy Planning- Develop and execute a comprehensive marketing strategy for the accounting software - Define target markets positioning and go-to-market plans for product launch feature updates - Set annual and quarterly marketing budgets and KPIs 2 Brand Management- Strengthen brand positioning in the accounting software segment - Develop consistent messaging tone and design across all channels - Plan PR partnership and influencer initiatives to increase visibility 3 Product Marketing- Collaborate with product and sales teams to understand user pain points - Create product brochures case studies explainer videos and comparison sheets - Drive feature adoption and customer education campaigns 4 Customer Acquisition Retention- Design and execute campaigns targeting SMEs accountants and business owners - Build customer engagement programs like webinars referral campaigns and loyalty initiatives - Analyze user feedback and churn data to improve retention 5 Team Leadership Collaboration- Build and manage a high-performing marketing team digital content design and performance - Work closely with Sales Product and Customer Success teams for aligned growth - Manage external agencies and vendors effectively Key Skills Competencies- Proven experience in SaaS or tech product marketing - Hands-on experience in performance marketing analytics and automation tools HubSpot Google Analytics etc - Creative thinker with analytical and data-driven decision-making abilities - Excellent communication presentation and leadership skills ref updazz com

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