Email Marketing Specialist

Job Description This role requires a data-driven marketer with hands-on experience in email automation, segmentation, analytics, HTML template editing, and end-to-end campaign execution. You will manage the entire customer lifecycle through targeted Klaviyo flows and high-performing campaigns that directly impact revenue, engagement, and retention. Key Responsibilities Email Campaign Management - Build and deploy promotional, lifecycle, and transactional campaigns. - Create mobile-first, high-converting email templates in collaboration with content/design teams. - Use UTM tracking and ensure accurate GA4 attribution. Marketing Automation (Klaviyo) - Set up and optimize advanced flows, including: Welcome Series (multi-step), Abandoned Cart & Checkout Abandonment, Browse Abandonment, Post-Purchase (First-Time & Returning Customers), Win-back & Reactivation, Refill/Replenishment, Product Review & UGC Collection, Cross-sell / Upsell - Use event triggers (Viewed Product, Added to Cart, Started Checkout, Placed Order). - Apply conditional splits, exclusions, delay logic, and dynamic content blocks. - Build segment-triggered automation using RFM, engagement, and purchase behavior. Analytics & Reporting - Track OR, CTR, CVR, revenue, bounces & unsubscribes. - Use Klaviyo analytics, cohort reports, and GA4 for performance insights. - Identify flow drop-offs and optimize flow timing and branching. A/B Testing & Optimisation - Test subject lines, send times, CTAs, layouts, and incentive variations. - Run holdout groups for incremental lift measurement. - Iterate based on data-driven insights. Segmentation & Personalization - Create behavioral, demographic, RFM-based and affinity-based segments. - Use dynamic product recommendations and conditional content. List Management & Growth - Maintain list hygiene: suppress unengaged users, manage bounces/complaints. - Monitor deliverability and sender reputation. - Improve acquisition via optimised forms/pop-ups (GDPR-compliant). Qualification - 24 years of hands-on email marketing experience in eCommerce/D2C brands. - Strong Klaviyo expertise automation flows, segmentation, event triggers, analytics, template building. - Experience with lifecycle automation: welcome, abandoned cart, post-purchase, win-back, etc. - Ability to build behavioral & RFM-based segments, dynamic content blocks, and personalised workflows. - Strong understanding of GA4, UTM structures, attribution models, and revenue reporting. - Skilled in A/B testing (subject lines, send time, creatives, incentives). - Strong copywriting, proofreading, and campaign QA skills. - Familiarity with deliverability best practices, list hygiene, and sender reputation management. - Ability to work in fast-paced environments with quick decision-making and tight deadlines. - Bachelor's degree in Marketing, Business, Communications, or a related field. Preferred Skills - Experience with SMS/WhatsApp automation. - Exposure to UK/EU eCommerce markets. About Us Join Comfort Click, a premier e-commerce multinational specializing in branded nutraceuticals, vitamins, minerals, and healthcare products for humans and pets. Since our inception in 2005, we have rapidly expanded across Europe and continue to strengthen our footprint globally. In 2025, Comfort Click became a proud part of Zydus Wellness Ltd., one of India's most respected and publicly listed healthcare and wellness companies. Backed by the legacy, trust, and innovation of Zydus, we are now entering an exciting new phase of growth combining our strong e commerce expertise with the stability and scale of a global healthcare leader. Our UK headquarters, along with our dynamic Indian offices in Hyderabad and Vadodara, are at the forefront of continuous innovation, strongly focused on nurturing in-house talent. We cultivate a collaborative and entrepreneurial culture, where decision-making is swift, ideas are valued, and your contributions make a visible impact. At the same time, being part of Zydus Wellness provides the credibility, career stability, and opportunities that come with a world-renowned healthcar group. Be part of Comfort Click's exhilarating growth story within the Zydus family, where your career is empowered by both speed and scale.