Franchise Manager

Job Description Job Title: Zonal Head Franchise Department: Business Development / Franchise Operations Location: Gurgaon (with extensive regional travel) Employment Type: Full-time Reports To: Chief Executive Officer Team Size: 1012 (Franchise Managers, Sales Executives, and Regional Support Staff) About Honeyman Foods Honeyman is India's leading natural honey and bee-based products brand with a 40+ year legacy of quality and purity. As part of its aggressive expansion strategy, Honeyman is developing an all-India franchise network covering retail stores, cafs, and product distribution outlets. With health, wellness, and sustainability at its core, Honeyman aims to establish 500+ franchise touchpoints over the next 3 years through a strong, zonal leadership-driven franchise model. Role Overview The Zonal Head Franchise will play a pivotal role in leading Honeyman's franchise growth and operational excellence within the assigned geographical zone. This leader will drive franchise acquisition, onboarding, and performance management, ensuring strong ROI for franchise partners and brand consistency across all locations. The ideal candidate will bring 810 years of proven experience in FMCG, retail, or food & beverage franchise management, with deep understanding of territory development, business profitability, and partner engagement. Key Responsibilities 1. Franchise Development & Expansion Drive end-to-end franchise acquisition strategy in the assigned zone. Identify potential markets, conduct feasibility studies, and finalize new franchise locations. Lead franchise presentations, negotiations, and agreement closures. Ensure adherence to brand standards and business model consistency during onboarding. 2. Zonal Business Leadership Develop zonal expansion plans aligned with company-wide growth objectives. Achieve quarterly and annual franchise acquisition targets. Oversee revenue generation, profitability, and operational efficiency within the zone. Implement territory performance reviews and action plans for underperforming units. 3. Franchise Partner Management Build and maintain strong relationships with franchise partners. Monitor franchise operations, marketing initiatives, and compliance with SOPs. Provide business analytics support to partners to improve ROI and sales metrics. Act as primary escalation point for franchise concerns within the region. 4. Cross-Functional Collaboration Coordinate with Marketing for zonal promotional campaigns and digital lead support. Partner with Supply Chain and Procurement for seamless inventory flow and vendor alignment. Liaise with Finance for franchise billing, revenue tracking, and collections. Support HR in training programs for franchise staff. 5. Reporting & Governance Maintain detailed MIS reports on zonal performance and business pipeline. Ensure compliance with company policies, franchise agreements, and statutory norms. Submit periodic reports to management on growth KPIs, opportunities, and challenges. Key Performance Indicators (KPIs) Franchise Network Growth: Minimum 2530 new franchises annually in assigned zone. Franchise Retention Rate: 90%+ year-on-year retention. Zone Revenue Target: 20+ Crores annual gross franchise turnover. Partner Satisfaction Score: 85%+ satisfaction across franchise network. Operational Compliance: 100% adherence to franchise SOPs and brand guidelines. Required Qualifications Experience & Background Experience: 810 years in franchise development or retail expansion, with at least 3 years in a zonal/regional leadership role. Industry Preference: FMCG, F&B retail, QSR, consumer goods, or franchise-based business models. Leadership Experience: Proven track record of managing multi-location operations and teams. Business Scale: Experience handling franchise networks worth 2030 Crores annually. Educational Qualifications Essential: Bachelor's degree in Business Administration, Marketing, or Commerce. Preferred: MBA in Sales & Marketing, Retail Management, or Franchise Operations. Technical & Functional Skills Strong knowledge of franchise business models, licensing, and ROI analysis. Proficiency in CRM, ERP, and sales tracking tools (Zoho, Salesforce, Odoo preferred). Negotiation, financial planning, and stakeholder management expertise. Understanding of retail operations, site selection, and territory planning. Leadership & Soft Skills Strong business acumen and analytical mindset. Excellent communication and negotiation skills. Ability to lead large, distributed teams and inspire performance. Strategic thinker with execution excellence and accountability. Willingness to travel extensively across the assigned region. Compensation & Benefits Base Compensation Salary Range: 1213 LPA (depending on experience and performance history) Benefits Package Provident Fund Gratuity as per company policy Travel and business expense reimbursement Development Opportunities Leadership development programs and business strategy workshops Cross-zone project leadership assignments International franchise exposure with partner brands Representation at national franchise summits and industry events Application Process Required Documents Resume with detailed franchise portfolio Cover letter outlining regional experience and achievements References from past supervisors or business partners Interview Process 1.Screening Call (HR Discussion 30 minutes) 2.Technical Round (Franchise business case 60 minutes) 3.Leadership Assessment (Strategy & Territory Management 60 minutes) 4.Final Round (CEO & Board discussion 45 minutes) 5.Reference Verification Employment Terms Notice Period: 3 months Probation Period: 6 months Contract Type: Permanent with annual renewal and review Start Date: Immediate to 30 days from offer acceptance