Assistant Store Manager

Job Title: Assistant Store Manager

Key Responsibilities:

1. Customer Experience & Service Excellence  Ensure all customers are attended to promptly and provided with accurate, relevant, and technically sound information about products.  Maintain a conversion rate of over 90% by driving a culture of outstanding customer engagement and follow-through.  Prevent miscommunication about products by ensuring team members are well-trained, and feedback is collected post-sale by the Customer Experience Department.  Ensure both CSAT (Offline) and CSAT (Online) scores meet or exceed company standards.

2. Sales & Performance Management  Execute the sales plan issued by the Management and cascade it effectively to the team.  Achieve and exceed the following sales KPIs: o Turnover & Turnover Growth o Quantity of Units Sold & Qty Growth o Margin % o ABQ (Average Bill Quantity) o ABV (Average Bill Value) o ASP (Average Selling Price)  Continuously track team performance and guide them with corrective actions when needed.  Ensure team is aligned with Head Office strategy and adapt based on real-time store insights.

3. Cash Handling & Financial Accuracy  Oversee accurate and secure processing of all transactions including cash, card, UPI, and digital wallets.  Ensure compliance with cash handling procedures and maintain accurate records of all financial transactions.  Conduct daily reconciliation of sales, credit bills, and payment gateway transactions.  Implement checks to avoid billing, pricing, and tagging errors; conduct random item and billing checks.

4. Inventory, Stock Control & Shrinkage Management  Monitor inventory levels and trends, initiate timely reorders, and prevent stockouts.  Manage and report product returns, damages, and defective items to avoid financial loss.  Reduce Shrinkage through active monitoring, auditing, and by enforcing store security protocols.  Ensure an efficient Stock Rotation Ratio to maintain freshness and avoid slow-moving inventory.  Minimize inventory aging and improve SKU performance across categories.

5. Team Management & Training  Lead a team comprising Assistant Store Manager, Supervisors, and Sales Executives.  Provide continuous training on: o Product knowledge o Customer interaction and sales techniques o SOPs, store etiquette, complaint handling o Relationship management and operational discipline  Ensure team members adhere to company policies and report regularly on their daily tasks and performance.  Promote Diversity & Inclusion by maintaining a balanced and respectful team culture.

6. Visual Merchandising & Store Standards  Implement compelling visual merchandising strategies to improve footfall and drive sales.  Create attractive displays, especially on mannequins and storefronts, aligning with campaign themes.  Maintain the cleanliness, hygiene, and overall brand image of the store, both inside and outside.

7. Community Engagement & Brand Building  Drive engagement with the local community by increasing: o No. of Community Members o No. of Schools Connected o No. of Affiliations in Private Partnerships (PP) & Retail Sponsorships (RS)  Organize or participate in community-driven sports activities, educational tie-ups, and brand events.  Encourage customer loyalty through newsletters, feedback programs, and social media interaction.

8. Team Coordination & Reporting  Conduct daily, weekly, and monthly team meetings to: o Review sales and operational performance o Discuss challenges and areas of improvement o Ensure timely implementation of strategic decisions and feedback  Submit comprehensive reports on KPI progress, stock status, team productivity, and action plans.

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