Area Growth Manager

4 weeks ago

Srikakulam, Andhra Pradesh, India Panacea Biotec Full time
Role: AGM (Area Growth Manager)

Reporting: Regional Growth Manager (RGM)

Geography: Andhra Pradesh (AP)

Trade: General Trade (All REs)

Job Summary: The role encompasses end-to-end responsibility for Sales & Distribution in the area, the incumbent is accountable for ensuring product availability, and driving sales performance efficiently.

This includes Secondary & Primary management, Distributor management & Team Management.

1. Distribution Management

- Strategising & implementation on Distributors, ( Mapping, Appointment and Operations).
- Motivate channel partners for involved & evolved business.
- ROI of the distributor
- Process creation & adherence of timely supply to the retailers
- Inventory management at Distributor & overall geography
- Guardrails for stock condition
- Secondary Claim management

2. Growth Management

- Secondary & Primary management of the geography
- Quarterly/ Monthly sales progression
- Ensuring weekly flightening
- Availability of all the SKUs
- NPD development &growth
- CFA management & Sales operation
- Ensuring all Basics of distribution (Productivity, ECO, LPPC etc.)
- Competition benchmarking
- Tracking competition in the region

3. Spend Management

- Channel specific Approach (RE specific)
- Tradeload Planning to push volume and visibility.
- Sales Return management

4. People Management

- Creating healthy work environment across the region
- Track expenses and ensure cost-effectiveness in the region
- Work closely with Cross function (CFA/ HE/ Finance/ Marketing & other divisions)

Requirement for the role:

- Minimum of 8 years of experience in sales & distribution in FMCG Industry
- Indepth geography knowledge
- Excellent analytical, problem-solving, and decision-making skills.
- Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
- Team management skills
- Grievances management
- Time Management

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