Senior Business Analyst

About Kapiva Kapiva (Series-B funded) is on a journey of transformation - from being one of India's leading modern Ayurvedic nutrition brands to becoming a health-tech company that leverages technology to drive better health outcomes for millions of people across India and internationally. We believe the next wave of innovation in health will be driven by AI-first solutions - from personalized recommendations and intelligent coaching, to automated platforms that scale care and wellness delivery. At Kapiva, you'll be part of building this future. Job Summary We are seeking a highly analytical and customer-centric E-commerce Business Analyst to join our growing team. You will play a crucial role in analysing website performance, understanding customer behaviour, optimising spends with a long term view and translating insights into actionable requirements Key Responsibilities: Data Analysis : Insights Omni channel (International Biz and Offline channel) - Analyse conversion funnels, customer journeys, sales data, and other e-commerce metrics using tools like Google Analytics or internal BI dashboards. - Identify trends, patterns, and insights related to customer behaviour, product performance, promotional effectiveness, and areas for conversion rate optimization (CRO). - Conduct A/B testing analysis and provide recommendations - Analyse outlet-level sales, offtake, and distribution data to identify trends, growth drivers, and gaps, while tracking PDO, outlet productivity, beat-level performance, and new outlet ramp-up across regions and channels - Analysing efficiency of new outlets Acquisition - Optimising all supply chain Metrices (Costs and Speed) - Identifying all cost levers and revenue drivers and building a model to bring out in-efficiencies Process Improvement & Optimization: - Map and analyse current e-commerce operational processes (e.g., order fulfilment, returns, customer service, inventory management) to identify inefficiencies and bottlenecks. - Propose and design optimized processes and system enhancements that streamline operations and improve the overall customer experience. Stakeholder Communication & Collaboration: - Act as a primary liaison between business stakeholders (e.g., marketing, merchandising, finance) and technical development teams. - Facilitate workshops, meetings, and presentations to discuss requirements, validate solutions, and gain consensus across diverse teams. - Communicate project status, challenges, and solutions effectively to all stakeholders. Qualifications: - Education: B-Tech/MBA will be an advantage Experience: - 2-4 years of proven experience as a Business Analyst, specifically within an international e-commerce and offline sales environment. - Experience with analytics tools (e.g., Google Analytics, SQL, Looker Studio) is essential. - Familiarity with A/B testing tools and methodologies. Skills: - E-commerce Acumen: Deep understanding of the offline and international business landscape, online customer journeys, conversion funnels, and key e-commerce metrics. - Analytical Prowess: Exceptional analytical and problem-solving skills with the ability to interpret complex data and translate it into actionable business insights. - Technical Aptitude: Ability to understand technical concepts and communicate effectively with development teams. Not necessarily a developer, but comfortable with technical discussions. - Communication & Interpersonal: Excellent written and verbal communication, presentation, and interpersonal skills. Ability to facilitate discussions and build consensus. - User-Centric Mindset: Strong empathy for the end-user and a passion for creating seamless online experiences. Tools Proficiency: Proficient in MS Office Suite (especially Excel, PowerPoint, Google Sheets and Looker) Attention to Detail: Meticulous attention to detail and a commitment to delivering high-quality documentation and analysis.