Lead - PR & Communications

3 weeks ago

Madurai, Tamil Nadu, India Embassy REIT Full time
Job Purpose:

The position will drive Embassy REIT's public relations, external communications, and social media strategy, and content marketing efforts. This role will lead proactive media relations, develop compelling narratives, manage digital reputation, and support brand-building across tenants, investors, media and stakeholder audiences. The role will work closely with cross-functional stakeholders and the management team to raise the brand profile of Embassy REIT.

Key Responsibilities:

Public Relations & Media Engagement

•Develop and execute Embassy REIT's media strategy to strengthen visibility across top-tier media platforms

•Manage all media outreach, press releases, media briefings, interviews, and spokesperson positioning

•Build and maintain strong relationships with key journalists, editors, and media outlets

•Manage media strategy for major announcements including quarterly earnings, key business initiatives, partnerships, reports, and other events

•Monitor news trends and identify opportunities for Embassy REIT to contribute or be featured

•Produce informative and engaging articles, and other written materials that showcase industry expertise and thought leadership

•Manage crisis communication and issue response preparedness in coordination with leadership

•Coordinate with PR agency partners to execute integrated campaigns with strong media impact

•Track PR performance using defined KPIs

Social Media & Digital Brand Presence

•Manage Embassy REIT's social media presence across , Instagram, X, Facebook, YouTube and other platforms

•Develop and manage the content for social media, and other digital channels aligning with business milestones, campaigns, and thought leadership goals

•Lead creation of videos, graphics, reels, and carousels in partnership with design and digital teams

•Track performance metrics, engagement levels, and implement learnings into content strategy

Brand & Marketing Support

•Collaborate with leasing, asset management, projects, investor relations, and other internal teams to align messaging for thought leadership opportunities and high-impact content

•Contribute to large-scale event branding and communications, tenant-focused campaigns, and experience programs to strengthen occupier relationships

•Develop content for various client communications, including presentations,newsletters, events, videos, and other formats

•Manage sponsorship strategy for events, create branded content for partnerships and key marketing initiatives

Qualifications and Work Experience:

•Bachelor's or Master's degree in PR, Marketing, Communications, or related field

•8–10 years of experience in public relations, corporate communications, brand marketing, ideally with listed entities

•Strong media network across business and financial media in India

•Excellent written and verbal communication skills

•Experience managing agencies and cross-functional stakeholders

Knowledge, Skills and Competencies:

•In-depth understanding of public relations strategies and media landscapes

•Strong grasp of brand positioning and marketing principles

•Leadership and team management

•Strategic thinking and problem-solving

•Creativity and innovation

•Strategic planning and campaign execution

•Creativity and innovation

•Strategic planning and campaign execution

•Proficient in content creation and storytelling

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