
Senior Fashion PR Specialist
2 days ago
We are seeking a highly experienced and skilled Public Relations Manager to lead our fashion communications and media strategy. This is an exciting opportunity for a passionate professional who wants to spearhead high-impact campaigns that elevate our clients' presence across editorial, influencer, and digital platforms.
Main Responsibilities:- Fashion Media Relations & Thought Leadership:
BUILD AND MAINTAIN RELATIONSHIPS WITH FASHION EDITORS, STYLISTS, INFLUENCERS, AND JOURNALISTS; PITCH TREND-RELEVANT STORIES; SECURE IMPACTFUL MEDIA PLACEMENTS IN FASHION AND LIFESTYLE PUBLICATIONS.
- PR Strategy:
DESIGN AND LEAD INTEGRATED PR CAMPAIGNS THAT REFLECT EACH BRAND'S AESTHETIC, POSITIONING, AND SEASONAL FOCUS (E.G., LAUNCHES, SHOWS, COLLABORATIONS).
- Event PR & Brand Showcases:
MANAGE PRESS PREVIEWS, FASHION EVENTS, POP-UPS, AND BRAND ACTIVATIONS; ENSURE STRONG MEDIA TURNOUT AND POST-EVENT COVERAGE.
- Crisis Communication:
HANDLE SENSITIVE BRAND ISSUES SUCH AS PRODUCT RECALLS, BACKLASH, OR INFLUENCER CONTROVERSY WITH TIMELY AND STRATEGIC MESSAGING.
- Content & Messaging:
CRAFT COMPELLING PRESS RELEASES, LOOKBOOKS, FASHION BIOS, AND SEASONAL TREND PITCHES TAILORED FOR MEDIA.
- Stakeholder Engagement:
ACTION AS A LIASION BETWEEN CLIENTS, DESIGNERS, INFLUENCERS, STYLISTS, AND FASHION JOURNALISTS.
- Executive Communications:
SUPPORT FASHION FOUNDERS AND BRAND LEADERS WITH MEDIA TRAINING, KEY MESSAGE DEVELOPMENT, AND INTERVIEWS.
- Team Leadership:
GUIDE A TEAM OF FASHION PR EXECUTIVES, ENCOURAGING CREATIVITY, STRONG EXECUTION, AND INDUSTRY INSIGHT.
- Performance Metrics & Reporting:
MEASURE CAMPAIGN EFFECTIVENESS THROUGH MEDIA IMPRESSIONS, SENTIMENT ANALYSIS, AND ROI.
- Budget Oversight:
Oversight of campaign budgets while maximizing visibility within fashion media and events.
- Brand & Reputation Management:
POSITION CLIENTS AS TRENDSETTERS THROUGH STORYTELLING, COLLABORATIONS, AND STRATEGIC BRAND ALIGNMENT.
Qualifications:- Minimum 4 years of public relations experience, with at least 2-3 years focused on the fashion, beauty, or lifestyle sector.
- Strong relationships with fashion publications.
- Proven success in leading PR for fashion events, product launches, and influencer campaigns.
- Excellent storytelling, writing, and visual communication skills.
- Deep understanding of fashion trends, consumer behavior, and brand building.
- Confidence in high-pressure environments and client-facing interactions.
- Ability to juggle multiple brands and projects in a fast-paced, stylish setting.
- Confidence in high-pressure environments and client-facing interactions.
- Deep understanding of fashion trends, consumer behavior, and brand building.
- Excellent storytelling, writing, and visual communication skills.
- Proven success in leading PR for fashion events, product launches, and influencer campaigns.
- Strong relationships with fashion publications.
- Minimum 4 years of public relations experience, with at least 2-3 years focused on the fashion, beauty, or lifestyle sector.
- Brand & Reputation Management:
- Budget Oversight:
- Performance Metrics & Reporting:
- Team Leadership:
- Executive Communications:
- Stakeholder Engagement:
- Content & Messaging:
- Crisis Communication:
- Event PR & Brand Showcases:
- PR Strategy:
About The Role:
This is a challenging and rewarding role that requires a deep understanding of the fashion industry and exceptional communication skills. If you are a seasoned professional looking for a new challenge, we encourage you to apply.
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