Senior Fashion PR Specialist

2 days ago


Madurai, Tamil Nadu, India beBeefashion Full time ₹ 12,00,000 - ₹ 15,00,000
Job Opportunity

We are seeking a highly experienced and skilled Public Relations Manager to lead our fashion communications and media strategy. This is an exciting opportunity for a passionate professional who wants to spearhead high-impact campaigns that elevate our clients' presence across editorial, influencer, and digital platforms.

Main Responsibilities:
  • Fashion Media Relations & Thought Leadership:

    BUILD AND MAINTAIN RELATIONSHIPS WITH FASHION EDITORS, STYLISTS, INFLUENCERS, AND JOURNALISTS; PITCH TREND-RELEVANT STORIES; SECURE IMPACTFUL MEDIA PLACEMENTS IN FASHION AND LIFESTYLE PUBLICATIONS.

    • PR Strategy:

      DESIGN AND LEAD INTEGRATED PR CAMPAIGNS THAT REFLECT EACH BRAND'S AESTHETIC, POSITIONING, AND SEASONAL FOCUS (E.G., LAUNCHES, SHOWS, COLLABORATIONS).

      • Event PR & Brand Showcases:

        MANAGE PRESS PREVIEWS, FASHION EVENTS, POP-UPS, AND BRAND ACTIVATIONS; ENSURE STRONG MEDIA TURNOUT AND POST-EVENT COVERAGE.

        • Crisis Communication:

          HANDLE SENSITIVE BRAND ISSUES SUCH AS PRODUCT RECALLS, BACKLASH, OR INFLUENCER CONTROVERSY WITH TIMELY AND STRATEGIC MESSAGING.

          • Content & Messaging:

            CRAFT COMPELLING PRESS RELEASES, LOOKBOOKS, FASHION BIOS, AND SEASONAL TREND PITCHES TAILORED FOR MEDIA.

            • Stakeholder Engagement:

              ACTION AS A LIASION BETWEEN CLIENTS, DESIGNERS, INFLUENCERS, STYLISTS, AND FASHION JOURNALISTS.

              • Executive Communications:

                SUPPORT FASHION FOUNDERS AND BRAND LEADERS WITH MEDIA TRAINING, KEY MESSAGE DEVELOPMENT, AND INTERVIEWS.

                • Team Leadership:

                  GUIDE A TEAM OF FASHION PR EXECUTIVES, ENCOURAGING CREATIVITY, STRONG EXECUTION, AND INDUSTRY INSIGHT.

                  • Performance Metrics & Reporting:

                    MEASURE CAMPAIGN EFFECTIVENESS THROUGH MEDIA IMPRESSIONS, SENTIMENT ANALYSIS, AND ROI.

                    • Budget Oversight:

                      Oversight of campaign budgets while maximizing visibility within fashion media and events.

                      • Brand & Reputation Management:

                        POSITION CLIENTS AS TRENDSETTERS THROUGH STORYTELLING, COLLABORATIONS, AND STRATEGIC BRAND ALIGNMENT.

                        Qualifications:
                        • Minimum 4 years of public relations experience, with at least 2-3 years focused on the fashion, beauty, or lifestyle sector.
                          • Strong relationships with fashion publications.
                            • Proven success in leading PR for fashion events, product launches, and influencer campaigns.
                              • Excellent storytelling, writing, and visual communication skills.
                                • Deep understanding of fashion trends, consumer behavior, and brand building.
                                  • Confidence in high-pressure environments and client-facing interactions.
                                    • Ability to juggle multiple brands and projects in a fast-paced, stylish setting.

About The Role:

This is a challenging and rewarding role that requires a deep understanding of the fashion industry and exceptional communication skills. If you are a seasoned professional looking for a new challenge, we encourage you to apply.



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