Social Media Manager

3 days ago

Hyderabad Telangana, India DraconX Full time

This is a remote position - Social Media Manager Position Social Media Manager Department Marketing Communications Location Remote Role Overview We are seeking a creative and data-driven Social Media Manager to build and manage BFT s digital presence across multiple platforms The ideal candidate will be passionate about storytelling adept at community building and skilled in executing campaigns that drive brand awareness engagement and customer acquisition Key Responsibilities 1 Platform Management Manage and optimize content across Instagram Facebook YouTube LinkedIn WhatsApp Snapchat and emerging platforms Ensure consistent posting brand alignment and platform best practices 2 Content Strategy Storytelling Develop platform-specific content calendars with engaging visuals and copy Create viral campaigns and innovative mystery travel storytelling content that intrigues audiences without revealing destinations 3 Community Building Engagement Foster authentic online communities by engaging with followers across all platforms Respond to comments and direct messages within 2 hours to maintain responsiveness and trust 4 Campaign Execution Plan and execute social campaigns including pre-launch contests GRANDLAUNCH giveaways and ongoing promotional initiatives Drive traffic participation and conversions through interactive campaigns 5 Analytics Optimization Track KPIs including reach engagement rates follower growth conversions and ROI Provide regular reports and optimize content strategies based on insights 6 Crisis Management Handle negative comments reviews or controversies with professionalism and empathy Escalate sensitive issues to senior management when required to safeguard brand reputation 7 Influencer Collaboration Management Work with marketing executives to identify engage and manage influencers and brand ambassadors Encourage user-generated content campaigns to boost authenticity and reach 8 Trend Monitoring Stay updated on social media trends algorithm changes and emerging platforms Identify opportunities for viral content collaborations and innovative engagement strategies especially in the travel industry Requirements Bachelor s degree in Marketing Communications Digital Media or related field 1-3 years of proven experience in social media management Strong copywriting and content creation skills with an eye for visual aesthetics Proficiency in social media management tools Hoot-suite Buffer Later etc Familiarity with analytics platforms Meta Insights YouTube Studio Google Analytics etc Excellent communication community management and crisis-handling skills Creativity adaptability and strong understanding of digital marketing trends Benefits Competitive salary with performance incentives Paid leave and flexible work policies Access to cutting-edge social media tools and analytics platforms Opportunities to attend travel industry events and influencer meetups Career growth in marketing digital strategy and brand management

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