Social Media

5 days ago

Mumbai Maharashtra, India DSP Investment Managers Full time

Job Role Social Media Digital Marketing Specialist Job Title Assistant Manager Experience 3-5 years Location Mumbai On Site Department Brand Marketing Reports to AVP - Brand Marketing Digital Marketing About the Role We re looking for a creatively driven and insight-led Social Media Digital Marketing Specialist who can translate our brand ethos into engaging content and impactful campaigns across digital platforms and offline channels The ideal candidate will be someone who understands design loves storytelling thinks strategically and has a solid grasp of investor behaviour and mutual fund products If you ve worked on content that educates campaigns that inspire and reports that actually get read we want to hear from you Key Responsibilities Social Media Content Lead the LinkedIn presence of our brand-managing content calendars writing posts and ensuring a consistent brand voice Support content creation and execution for other platforms like X Twitter Distil insights from investor communications and internal reports to create content that s relevant and timely Campaigns Branding Ideate and support brand campaigns from brief to execution-be it digital print or on-ground Collaborate with creative teams to produce visually compelling assets for our campaigns and investor education initiatives Drive brand visibility and recall through consistent storytelling and fresh concepts Reports Presentations Redesign and reimagine product presentations sales decks and reports for better clarity visual appeal and engagement Work with internal teams to translate data and insights into narratives Research Insights Support and manage brand research projects and help convert findings into actionable ideas and content Stay on top of industry trends investor sentiment and digital best practices to inform campaign strategies Design Visuals Collaborate with internal designers or external partners to oversee office branding report aesthetics campaign creatives etc Ensure all visual and verbal outputs reflect a unified premium brand identity Digital Marketing Assist in executing digital campaigns aimed at brand building and investor education Track and optimize campaign performance where needed Qualifications Skills 3-5 years of experience in digital marketing social media or brand marketing roles Prior experience in the mutual fund or financial services industry preferred Strong storytelling and copywriting skills especially for LinkedIn and investor-facing platforms Demonstrated experience in working on insight-driven campaigns engaging reports or branded content Eye for design and ability to work closely with creatives and guide aesthetic direction Basic understanding of digital analytics tools e g LinkedIn Analytics Google Analytics Bonus Points Existing relationships with media partners or familiarity with media outreach Comfort with tools like Canva PowerPoint or Adobe Suite A portfolio of past campaigns posts decks or content pieces is a big plus

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