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Sr. Marketing Manager – Paid Media, Music
4 weeks ago
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.
We are looking for an experienced Paid media marketing professional to help drive customer acquisition through Display and Paid Social channels across web and mobile apps. This person will build and manage the execution of highly impactful acquisition campaigns, and test into white space opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.
Key job responsibilities
• Lead paid advertising initiatives via Display and Paid Social channels (web and mobile apps) to drive customer acquisition including budgeting, forecasting, testing & learning roadmaps, and measurement plans.
• Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics, including ROI. Establish automated reporting and optimization processes.
• Manage relationships with key partners in the digital marketing ecosystem (DSPs and Social platforms).
• Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained.
• Collaborate closely with technical, business, finance and design teams within Amazon to manage simultaneous time-sensitive projects.
• Coordinate with other cross Amazon performance marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the digital marketing space.
• Test and learn across new and existing platforms, conducting deep data analysis to uncover new opportunities for customer growth.
We are looking for candidates with:
• The ability to create innovative marketing programs and/or partnerships to drive customer acquisition through Paid Social and Display advertising.
• Strong time management skills: ability to thrive in a fast paced environment and to manage multiple, competing priorities simultaneously.
• Strong analytical skills with a strong bias towards decision making based on data.
• Advanced Excel user able to use it to analyze, extract insights and present recommendations.
• The ability to make things happen quickly with large, less nimble partners and/or teams.
• Superior verbal and written communications skills with attention to detail. Ability to take, drive and/or influence strategic decisions.
- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
- BA/BS, MBA or equivalent work experience.
- 6+ years of ROI-focused digital marketing experience in a consumer facing technology organization, including the strategic management and hands on execution of paid media channels (Display, Paid Social etc.)
- Experience managing multi-million dollar paid media budgets.
- Experience building, executing and scaling marketing programs across multiple international markets.
- Advanced Microsoft Excel skills, including the ability to work with large data sets
- Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible
- Strong leadership and communication skills to drive recommendations, articulate tradeoffs and communicate plans to senior executives.
- High attention to detail, across both business and technical domains.- 3+ years of performance marketing experience for consumer technology product or service.
- Experience in the entertainment, media industry and/or subscription business.
- Direct, hands-on experience with Mobile Measurement Partner (MMP) such as Appsflyer, Branch, Kochava etc.
- Direct, hands-on experience with Google App campaigns, Google Demand Gen, YouTube, DV360, Amazon Display Ads and other DSPs, Social media channels (Meta, Pinterest, Snap, Reddit etc.)
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
