Marketing & Media Manager, Music

4 weeks ago

Mumbai, Maharashtra, India Amazon Full time
We are seeking an experienced Media & Digital marketing manager to lead the planning, execution, and optimization of our full-funnel marketing efforts across India for Amazon Music. This role requires a deep understanding of the Indian media landscape, the ability to balance brand-building and performance goals, and a test-and-learn mindset to maximize efficiency and impact. The ideal candidate will be a collaborative leader who thrives in ambiguity and can build strong partnerships with internal teams, global stakeholders, and external media partners.

Key job responsibilities
Media Strategy & Planning:

• Develop and execute full-funnel media strategies covering top-of-funnel brand building, mid-funnel engagement, and lower-funnel conversion tactics.

• Align media plans with business objectives, consumer insights, and campaign KPIs.

• Continuously evaluate media mix effectiveness and recommend optimizations to maximize ROI.

Media Buying & Optimization:

• Lead media buying across ATL channels that could vary from mass media to cohort led platforms.

• Ensure efficient investment allocation, negotiating maximum value and savings from media partners and agencies.

• Monitor in-flight campaign performance and apply real-time optimizations to drive results.

Test, Learn & Innovate:

• Stay ahead of industry trends, emerging platforms, and new ad formats in the India market.

• Pilot new media channels, creative formats, and measurement approaches to improve impact and efficiency.

• Leverage data, analytics, and market intelligence to drive evidence-based decision-making.

Agency & Vendor Management:

• Lead the relationship with media agencies, ensuring strong collaboration, high-quality delivery, and maximum commercial value.

• Set clear expectations, provide strategic direction, and manage agency output against KPIs.

• Build partnerships with key media owners to unlock exclusive opportunities.

Collaboration & Cross-Functional Leadership:

• Partner closely with brand, creative, performance marketing, and analytics teams to deliver integrated marketing campaigns.

• Work in close alignment with global media and marketing teams, adapting playbooks to the India market context.

• Lead through ambiguity, making confident decisions in fast-changing situations.- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

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