Growth Marketing Lead

About Fuzen: Fuzen is on a mission to democratize custom software for Small and Medium-sized Businesses (SMEs). We've built a mature tech platform with AI agents that allow businesses to get customized, ready-to-use application templates (like CRMs, Project Management, and HRMS) at a low one-time cost and a simple annual hosting fee. We are at a critical pivot point, moving from a high-touch, service-led model to a high-growth, product-led growth (PLG) model. This is where you come in. We're not looking for a marketer to just "run campaigns." We're looking for a builder, an owner, and an experimenter to be the engine of our new growth model. You will be a core member of our founding team, building our GTM strategy from the ground up. What You Will Own (The Role): As our first Growth Marketing hire, you will have complete ownership of the entire marketing funnel, from first touch to paid conversion. - Own the Funnel: Design, build, measure, and optimize our entire PLG funnel. You will be obsessed with our conversion rates at every stage. - Launch & Scale Paid Acquisition: You will be given a budget and the keys to build our demand-gen engine. This includes hands-on management of Google Ads (SEM), Capterra/G2, and relevant paid social channels (like LinkedIn) targeting SMEs. - Lead Experimentation: You will be our A/B testing champion. You'll constantly run experiments on landing pages, product messaging, pricing displays, and calls-to-action (CTAs) to find what converts. - Be the Voice of Data: You will live inside our analytics (Google Analytics, Hotjar, etc.). You'll be responsible for reporting on what is happening, digging in to find out why, and proposing actions to improve. - Master SEO & Content Strategy: You'll work directly with our content team to pivot our strategy. You will guide them to move beyond "how-to" articles to high-intent, bottom-of-funnel (BOFU) content like "best CRM for small agencies" or "project management template comparison." - Optimize the User Journey: You'll analyze the user path from ad/blog click -> template page -> purchase -> (AI) customization. You'll identify friction points and work with the product/founder to remove them. This Role is for You If: - You have 2-3+ years of hands-on experience in a growth marketing or demand generation role, ideally in a B2B SaaS or PLG company. - You are an expert in at least one paid channel (e.g., Google Ads) and "T-shaped" enough to manage the others. - You are highly analytical and data-driven. You speak in terms of CVR, CAC, LTV, and ROAS. - You are a builder at heart. The idea of creating a growth machine from scratch excites you more than running an existing one. - You are an entrepreneur. You understand the "skin in the game" mindset and are motivated by mission, ownership, and equity over a cushy corporate salary. - You are comfortable in a fast-paced environment, making decisions with 80% of the data and learning quickly. Why Join Fuzen? - Founding Team Impact: This is not just another marketing job. You are a core part of the business, building the growth engine from zero to one. Your decisions will directly shape the future of the company. - Massive Ownership: You won't be a cog in a machine. You will own the entire GTM funnel and its outcomes. - Significant Equity: We are offering a substantial ESOP package (0.5% - 4.0%) because we want you to be an owner and win as the company wins. - The Mission: You'll be part of an exciting pivot to a scalable, product-led business that is helping thousands of SMEs access technology they previously couldn't afford.