[Only 24h Left] Senior Marketing Manager

4 weeks ago

Nagar Sahibzada Ajit Singh Nagar India Lytegen Full time

Job Description We are seeking a highly skilled Marketing Manager to lead, execute, and manage marketing initiatives for our solar companies in the US and India. This role requires someone with an aggressive performance-marketing background (especially in Meta Ads Facebook/Instagram) who can also oversee a broader marketing function brand development, website, content, creative assets, and outsourced talent. This is a leadership-track role: you will both execute media campaigns hands-on and manage a mix of freelancers, firms, and specialists (content, graphics, video, website) to create a cohesive marketing engine that drives performance and brand strength. Requirements Key Responsibilities - Performance Marketing - Own and operate Meta Ads campaigns (Facebook/Instagram) planning, launching, optimizing, and scaling - Drive lead generation and sales through structured testing, data analysis, and ROI optimization - Expand into other paid channels (Google, YouTube, LinkedIn) as needed - Marketing Management - Oversee a small marketing team (freelancers, agencies, or in-house specialists) - Manage creative production graphics, videos, content ensuring consistent brand identity - Work with web developers/designers to maintain and improve company websites and landing pages - Align marketing strategy with business goals across both the US and India operations - Brand & Strategy - Build and refine the brand image, messaging, and visual identity - Develop campaign strategies for awareness, engagement, and conversion - Ensure all marketing activities support the company's sales objectives Required Skills & Background - Proven expertise in Meta Ads with experience running large-scale, results-driven campaigns - Strong background in performance marketing & lead generation (B2C or solar/renewable energy experience is a plus) - Ability to manage and coordinate multiple stakeholders freelancers, agencies, designers, editors, content writers - Experience in brand building, content planning, and creative direction - Strong project management skills: organized, detail-oriented, and accountable Excellent communication skills to work across US and India teams.

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