Performance Marketing Manager

3 weeks ago

Thiruvananthapuram Trivandrum India MYDESIGNATION.com Full time

Job Description We are seeking an ambitious and data-driven Performance Marketing Manager with a minimum of 1 year of experience to drive our top-of-funnel efficiency and maximize Return on Investment (ROI) across all paid digital channels. You will be the engine of our acquisition efforts, ensuring every budget allocation delivers measurable, high-quality volume. Key Responsibilities: - Budget & Forecasting: Take ownership of the digital advertising budget, including detailed forecasting and daily budget pacing for all CPM-based campaigns. - Campaign Execution: Primarily manage, launch, and optimize campaigns across Meta (Facebook/Instagram) and Google Ads (Search, Display, etc.) - Creative & Audience Management: Define, segment, and manage target audiences within ad platforms, and execute continuous A/B testing on ad creatives. - Reporting & Insights: Establish meticulous tracking systems to monitor campaign and product performance data, generate comprehensive reporting, and create clear, actionable insights for leadership. - Efficiency Driver: Focus relentlessly on optimizing Cost Per Acquisition (CPA) and driving channel efficiency. Mandatory Skills & Qualifications (Non-Negotiable): - Minimum 1 year of dedicated experience in a Performance Marketing, Paid Media, or Digital Marketing role. - Technical Mastery: Mandatory hands-on, expert experience with both Meta Ads Manager and Google Ads. - Presentation Proficiency: Mandatory high-level proficiency in presentation design using Canva or Microsoft PowerPoint (PPT). - 3rd Party Communication: Excellent communication, negotiation, and problem-solving skills are essential for managing relationships with external ad platform representatives (Meta/Google), third-party vendors, and specialized software providers. Desired Skills (A Significant Plus): - Creative Aptitude: Experience or proficiency in Copywriting or Graphic Design to accelerate creative testing velocity. - Data Visualization: Familiarity with data visualization tools such as Looker Studio or Power BI to build integrated ROI dashboards. Instructions If you are interested in this role and think you have the mandatory technical expertise, please DM me directly with your resume and salary expectations, or you can email me at [Confidential Information]

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