Digital Marketing Manager

4 weeks ago

Thiruvananthapuram Trivandrum India Leadocc Full time

Job Description We are seeking a highly skilled and strategic Digital Marketing Head to lead our online marketing initiatives. The ideal candidate will have a strong background in SEO, SEM, Google Ads, Meta Ads, and digital strategy, along with proven experience managing teams and driving performance marketing in the real estate sector. Key Responsibilities: - Develop, implement, and manage comprehensive digital marketing strategies to drive brand visibility and lead generation. - Plan and execute SEO, SEM, Google Ads, Meta (Facebook & Instagram) Ads, and YouTube campaigns. - Oversee all aspects of website performance, keyword strategy, and content marketing. - Manage paid campaigns across Google, Meta, LinkedIn, and other digital platforms to ensure maximum ROI. - Optimize marketing budgets and track KPIs for lead cost, conversion rate, and digital reach. - Collaborate with sales and creative teams to ensure alignment between marketing campaigns and business objectives. - Lead and mentor a team of digital marketing professionals, setting clear goals and performance metrics. - Monitor digital trends, analytics, and competitor activities to identify growth opportunities. - Manage and enhance the company's online reputation and social media presence. - Work closely with developers and designers to ensure effective landing pages and UI/UX optimization. Required Skills & Competencies: - Strong expertise in SEO (On-page, Off-page, Technical SEO). - Advanced knowledge of Google Ads, Meta Ads Manager, and Analytics (GA4). - Hands-on experience with lead generation campaigns in real estate. - Knowledge of email marketing, marketing automation, and CRM tools (e.g., HubSpot, Zoho). - Proficiency in Google Tag Manager, Search Console, and A/B testing tools. - Strong understanding of performance marketing, data analytics, and conversion tracking. - Experience in team management, budgeting, and strategic planning. - Excellent communication and leadership skills. Preferred Qualifications: - Bachelor's or Master's degree in Marketing, Digital Media, or related field. - Real Estate or Property Marketing experience is a strong advantage. - Certification in Google Ads, SEO, or Digital Marketing is preferred.

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