Director of Sales

Job Title: Director of Sales Location: Coimbatore, Tamil Nadu, India Shift: Overnight Job Summary We are seeking a highly experienced and data-driven Director of Sales to lead our specialized cybersecurity sales division in Coimbatore. The ideal candidate is a strategic leader with a deep background in IT and cybersecurity sales, a proven track record of exceeding targets, and expertise in leveraging modern sales engagement platforms like Apollo.io. You will be responsible for the entire sales lifecycle, from architecting lead generation sequences to closing enterprise-level deals. As a key member of the leadership team, you will mentor, motivate, and expand the skills of our sales team while instilling a culture of success and accountability. Key Responsibilities - Strategic Leadership & Goal Setting: Develop and execute a comprehensive sales strategy focused on the cybersecurity market. Set ambitious yet achievable quarterly and annual sales targets for the team and individual members, and establish key performance indicators (KPIs) to monitor progress. - Team Management & Motivation: Lead, manage, and mentor a team of Business Development Managers and Sales Representatives. Foster a positive, high-energy environment that encourages collaboration and celebrates success. Conduct regular performance reviews and provide constructive feedback to drive professional growth. - Sales Operations & Tech Stack Management: Master and manage our sales operations within Apollo.io. This includes building, testing, and optimizing multi-step sales sequences, managing lead personas for precise targeting, and utilizing the integrated dialer to improve team efficiency and connection rates. - Performance Monitoring & Reporting: Leverage Apollo.io's analytics to meticulously track and manage sales team metrics. Create detailed reports and dashboards for senior management on pipeline health, sequence performance, team activity levels, and sales forecasts. - Hiring & Onboarding: Play an integral role in the recruitment and hiring of new sales team members with the right technical and sales acumen. Develop and lead a comprehensive onboarding program that equips new hires with deep product knowledge and proficiency in our sales stack, including Apollo.io. - Sales Training & Skill Development: Actively train the team on best practices for successful appointment setting, consultative selling, and closing deals within the complex cybersecurity landscape. Identify skill gaps and implement ongoing training initiatives to continuously grow the team's capabilities. - Client & Market Expansion: Personally engage in high-level negotiations and help close key strategic deals. Identify and pursue new market opportunities and build strong, lasting relationships with major clients and partners. Qualifications and Skills - A minimum of 8 years of progressive experience in IT Sales. - A minimum of 4 years of direct sales experience in the Cybersecurity industry (e.g., network security, cloud security, endpoint protection, threat intelligence). - A minimum of 6 years of experience in a sales management role, with a proven track record of successfully leading and growing a sales team. - Expert-level proficiency with Apollo.io is mandatory. Candidates must demonstrate hands-on experience with: - Creating, managing, and optimizing complex, multi-channel sequences. - Utilizing the Apollo.io dialer for outbound campaigns and tracking call metrics. - Building and managing personas for targeted lead sourcing and engagement. - Using the platform for sales team metric management, including setting up dashboards and generating performance reports. - Demonstrated ability to develop and execute strategic sales plans that have consistently met or exceeded targets in the IT/Cybersecurity sector. - Mastery of modern sales techniques, including appointment setting strategies and deal-closing methodologies specific to technical products. - Exceptional communication, negotiation, and interpersonal skills, with the ability to articulate complex technical concepts to both technical and non-technical audiences. - Strong analytical and problem-solving abilities with a data-driven approach to sales management. - Bachelor's degree in Business Administration, Marketing, IT, or a related field; MBA is a plus. What We Offer - A competitive salary and performance-based incentive package. - Comprehensive health insurance and benefits. - An opportunity to be a part of a fast-growing company with a significant leadership role. - A vibrant and supportive work culture. - Professional development opportunities.