Email Marketing Lead

3 weeks ago

India Adit Full time
Job Description

Were looking for a results-driven Email Marketing Lead to take ownership of our email strategy and execution, with a clear focus on generating high-quality leads, driving demo bookings, and contributing to revenue growth. This role combines strategic thinking, data analysis, and hands-on campaign management to ensure our email programs deliver measurable business impacts.

Key Responsibilitie

- Lead & Demo Generation: Design and execute targeted email marketing strategies that move prospects through the funnel and result in booked demos and wins.
- Targeted Segmentation: Build and maintain segmented lists based on buyer personas, behavioral data, and lifecycle stage to deliver highly relevant and personalized campaigns.
- Performance Optimization: Continuously test and refine subject lines, copy, design, and CTAs to improve engagement and maximize campaign performance.
- Automation & Lifecycle Campaigns: Develop and manage automated nurture sequences that guide prospects from awareness through to purchase decisions.
- Database Management: Maintain a clean, compliant, and engaged email database, ensuring optimal deliverability and audience health.
- Analytics & Reporting: Track and analyze KPIs such as open rates, CTR, demo conversion rates, and ROI to drive data-informed improvements.

Qualifications:

- 8+ years of experience in email marketing, preferably in B2B SaaS or Product or technology industries.
- Proven track record of driving measurable pipeline and revenue through email campaigns.
- Strong understanding of email marketing best practices, deliverability, and compliance (CAN-SPAM, GDPR, etc.).
- Experience with marketing automation platforms (e.g., ZOHO Marketing AutomatHubSpot, Marketo, ActiveCampaign and likes.
- Excellent copywriting and editing skills with a keen eye for detail would be a
- plusStrong analytical skills with the ability to translate data into actionable insights.

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