Performance Marketing Lead generation

1 week ago


Mumbai, Maharashtra, India AnandRathi Full time
Job Description

Key Responsibilities:

Strategy Development: Develop and implement performance marketing strategies to achieve key performance indicators (KPIs), such as ROAS (Return on Ad Spend), CPA (Cost per Acquisition), and revenue targets.

Team Leadership: Lead and mentor a team of digital marketing specialists, providing guidance, performance feedback, and training to optimize their skills and productivity.

Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including PPC, SEM, social media advertising, display advertising, email marketing, and affiliate marketing.

Budget Management: Manage and allocate digital advertising budgets effectively, ensuring optimal use of resources and cost efficiency.

Analytics and Reporting: Use data analytics tools to monitor campaign performance, track KPIs, and provide actionable insights to improve campaign effectiveness.

Conversion Rate Optimization: Continuously improve landing pages, ad creatives, and user experiences to maximize conversion rates and customer acquisition.

A/B Testing: Plan and execute A/B tests to optimize ad copy, creatives, landing pages, and other campaign elements.

Audience Targeting: Develop and refine audience targeting strategies to reach the most relevant and high-converting segments.

Ad Tech Stack Management: Stay current with digital marketing technologies, tools, and platforms, and assess their potential for enhancing campaign performance.

Competitor Analysis: Monitor competitors performance marketing strategies and identify opportunities for improvement and differentiation.

Collaboration: Work closely with product managers, content creators, designers, and developers to align marketing efforts with product launches and updates.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
- Strong leadership and team management skills.
- Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Expertise in data analytics and reporting tools, such as Google Analytics and data visualization tools.
- A/B testing and conversion rate optimization experience.
- Strong analytical and problem-solving abilities.
- Excellent communication and collaboration skills.
- Knowledge of SEO and content marketing is a plus.
- Certifications in digital marketing platforms (e.g., Google Ads certification) is a plus.

  • Mumbai, Maharashtra, India Drip Capital Full time

    The Role We're looking for a Performance Marketing leader to drive growth in the US market — our largest and fastest-growing region. You'll own and execute high-impact digital campaigns to drive brand awareness and inbound lead generation, working hand-in-hand with sales, content, and product marketing teams. This is not just another...

  • Lead Generator

    2 weeks ago


    Mumbai, Maharashtra, India Eskay Vertical Mobility (I) Private Limited Full time

    Key Responsibilities1. Lead Generation & Prospecting- Identify and research potential clients, including builders, contractors, property managers, and facility owners.- Generate leads through cold calling, email outreach, networking, and social media.- Use CRM software to track and manage lead interactions.2. Customer Outreach & Relationship Building-...

  • Lead Generator

    2 weeks ago


    Mumbai, Maharashtra, India Eskay Vertical Mobility (I) Private Limited Full time

    Key Responsibilities 1. Lead Generation & Prospecting Identify and research potential clients, including builders, contractors, property managers, and facility owners. Generate leads through cold calling, email outreach, networking, and social media. Use CRM software to track and manage lead interactions. 2. Customer Outreach & Relationship Building ...


  • Mumbai, Maharashtra, India Prismforce Private Limited Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Role Title & Ovreview: Growth, Performance Marketing Lead Accelerate global pipeline generation and revenue streams for an AI-powered Talent SupplyChain SaaS platform. Drive full-funnel, data-driven marketing strategies across organic andpaid channels, ensuring measurable business impact through innovative campaign design,advanced analytics, and seamless...


  • Mumbai, Maharashtra, India Zee Learn Full time US$ 90,000 - US$ 1,20,000 per year

    Job DescriptionYou will ideate, collaborate, and manage a multi-channel marketing strategy that incorporates branding, marketing automation, digital, social, and offline channels. You will deliver successful campaigns for lead generation, nurture, and conversion across a variety of channels. The role reports to the Head Marketing and works closely with the...

  • Lead Generation

    3 weeks ago


    Mumbai, Maharashtra, India MNC Full time

    Hi,We are hiringJob Title: Lead Generation & CRMExperience Required: 3–4 YearsSalary - upto 40 K PMLocation: Goregaon East, Mumbai (Onsite Only)If interested, please share CV on (Subject - Lead Generation & CRM)Job Summary:We are looking for a highly motivated and results-driven professional to manage lead generation activities and maintain our CRM...


  • Mumbai, Maharashtra, India Empronc Solutions Pvt. Ltd. Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Company DescriptionEmpronc Solutions Pvt. Ltd. specializes in BAZ Spend Management, a flagship software product that enhances cost management, process controls, and spend visibility. This solution integrates seamlessly with ERP or Financial accounting systems, automating expense policies, and ensuring financial control and compliance. BAZ Spend Management...


  • Mumbai, Maharashtra, India Empirical F&M Academy Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Company DescriptionEmpirical F&M Academy (EFMA) is a dynamic company focused on elevating online financial education. Our courses, developed by industry-expert financial professionals in India, aim to prepare learners for promising career opportunities. EFMA offers joint certification with the NSE Academy, a subsidiary of the National Stock Exchange, for...

  • Lead Generation

    1 week ago


    Mumbai, Maharashtra, India Pahadi Story Full time US$ 60,000 - US$ 1,20,000 per year

    The Manager will be responsible for generating new leads, conducting market research, and effectively communicating to drive sales.Day-to-day tasks will include managing the lead generation process, identifying potential clients,Provident fund


  • Mumbai, Maharashtra, India Svah Cosmetics Pvt. Ltd. - Kiro Beauty Full time ₹ 1,04,000 - ₹ 13,08,780 per year

    Position : Performance Marketing Manager - D2C and Marketplace with Kiro BeautyExperience :7-15+ years of experience with a digitally native companyJob Location : Nariman Point, Mumbai*************************************************************************************What we are looking forWe are looking for you if you are inspired by the vision of building...